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24 comments

undertoys's picture
undertoys
50 pencils

Nice. Very nice. Simple and lateral. well done

B128's picture
B128
392 pencils

Ha ha.. I hope this dude is not the one who's supposed to save you...

mrtalented's picture
mrtalented
2175 pencils

funny. but you can't hope to be rescued in time. but it makes me smile anyway.

teenie's picture
teenie
1894 pencils

My thoughts exactly. It's interesting, but if you think about it for a second longer it loses its appeal.

MarceloG's picture
MarceloG
820 pencils

Yep. You and mrtalented said everything about it. Nice, but just for one second.
______________
In God I trust

Frank Zhao's picture
Frank Zhao
56 pencils

agree

addyhoch10's picture
addyhoch10
2592 pencils

there's place left for another logo in the lower right corner - so maybe he could be wearing a pair of nike running shoes

MarceloG's picture
MarceloG
820 pencils

Haha. That would do just well!
______________
In God I trust

Chris's picture
Chris
1987 pencils

haha, nice one.

Beatboxer's picture
Beatboxer
1519 pencils

Yep, that's what I thought. It's funny, but really... It makes no sense. This guy would never save you, and he wouldn't bother if he had to warn someone on the beach, unless... He really loves the binoculars and he's there just for the fun of it! :)

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah thats quite nice.

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It's only an ad.

futura's picture
futura
148 pencils

A good one.

bknowlden's picture
bknowlden
3647 pencils

I'm not a big fan, you shouldn't just show something clever for the sake of cleverness. This shows a negative product aspect. Take circular cutouts of microscopes samples and put them on product or something like that. I'm much more likely to associate that someone is of a lower intelligence for using long-range binoculars for a close-range activity than any sort of product benfit.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

You must take ads more seriously than the average consumer. Its meant to be daft.

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It's only an ad.

LeeHarvey's picture
LeeHarvey
3045 pencils

Wholy Phuk it's only an ad indeed, and a funny one too! Typical Aussie humour...

ellehcimeo's picture
ellehcimeo
3522 pencils

By phuk are you meaning the word "seal" in french? If so, that makes your comment even funnier.
I like this ad, it's kind of silly but I get it and it's a nice illustration of the products ability.

fersvax's picture
fersvax
1237 pencils

EXCELLENT!!!

FER.

Danilo Maia's picture
Danilo Maia
16 pencils

Very nice.

They're not selling rescue services, but binoculars.

He's not supposed to save you, cause this is an ad, not a real sittuation.

raverus's picture
raverus
1478 pencils

stupid, offcourse it's about binoculars but the ad don't work cause of the saving life guard concept

Danilo Maia's picture
Danilo Maia
16 pencils

Stupid is your mother

Disco Munky's picture
Disco Munky
3900 pencils

Stupid is who's mother?

You talking about mine?

She was kicked by a horse, so yeah she's stupid, but i still love her.

Doin' it for the points

addyhoch10's picture
addyhoch10
2592 pencils

stupidity is relative. but it's for sure that some of us could use a horse kick from time to time, too.

fersvax's picture
fersvax
1237 pencils

"Stupid is a stupid does" F.G.

FER.

ooops's picture
ooops
448 pencils

maybe the lifeguard is a fast runner.

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