Taringa!: Wet pussy
Let kids stay kids.
Use parental control.
Advertising Agency: DDB, Argentina
General Creative Directors: Pablo Batlle, Hernan Jauregui
Creative Director: Fernando Tchechenistky
Art Director: Facundo Varela
Copywriter: Adrian Piattoni
Published: April 2011


15 comments
nice concept, weak art direction !
Realisation is a bit weak indeed, but the idea is cool.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
The idea is just as weak (or at least old) as the art direction. I didn't know "wet pussy" was a popular search term with kids.. Maybe Puss in Boots. The gray background is ghastly.
Nice idea. Already done, but better:
http://adsoftheworld.com/media/print/red_balloon_english_school_words_...
Excellent from the effectiveness point of view.
shahid
But if this is from/for Argentina, what word did they use in Spanish? "Gatita Mojada" is nowhere near "Wet Pussy"...
At any rate, the ad isn't meant for kids, so it's irrelevant what a popular search for kids is.
agree!
una excelente combinación de imagen con redacción.
Best ad I've seen in ages. Awesome!
I think it's cheesy haha sorry. But at least they tried.
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like the concept, hate the art direction
neat art direction..
pretty good!
Cheap attempt. Why would a kid search for "wet pussy"?
maybe AD could be better but i stilll love the idea