TargiforC: Ship

For those times you just can't run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

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truecopy's picture
400 pencils

Love the photo.

"Sex sells. Truth even better." - A friend

mishkaa's picture
296 pencils

toooo forced.....ships r not cleaned by a single person with a mop n a bucket.....wat a waste of a nice picture...

ricklongo's picture
1244 pencils

It's obviously an exaggeration. It's a funny picture that makes you think "man, I wouldn't want to be this guy". When we start taking every ad literally and saying that the situation wouldn't apply to the real world, we hinder creativity way too much.

I like this campaign. Has somewhat of a "been there, done that" feel to me, but it's funny and eye-catching.

1838 pencils

mishkaa, you are an account handler aren't you. That was an account handler comment.

We're going to need more lube.

Whitefang's picture
509 pencils

Amazing shot. I'm seeing a lot of ads on this site that have great art direction but the idea is only average. This is another one of those.

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