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Agency: 
Published/Aired: 
June 2008
Description: 

For those times you just can't run out of energy.

Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Marcelo Torma, Daniel Leitao
Copywriters: Rodrigo Strozenberg, Gustavo Alves
Photographer: Marcus Hausser

Comments (12)

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Highest Rated

bondagenikkole's picture
bondagenikkole
Activity Score 32

dosnt a energy drink do the same thing?

unaquestionediali's picture
unaquestionediali
Activity Score 484

first level...

Martijn's picture
Martijn
Activity Score 1888

With a line like this I think the visual could be much funnier.

Disco Munky's picture
Disco Munky
Activity Score 3890

Yeah I know, like all of Girls Aloud in a "pyramid" so to speak, or the GBR gymnastics team and a bucket of KY. The possibilities are endless.

"readthiswhileIstareatyourtits"

Doin' it for the points

the_dejawoo's picture
the_dejawoo
Activity Score 98

Good art direction,
but idea is something, I wonder.
Let's find new saying. Keep thinking.

ricklongo's picture
ricklongo
Activity Score 1244

I like it. Not entirely novel, but manages to make me giggle. That's what matters in the end, I'd say.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I like this, it's old school by by jove it works (yes, I said 'by jove')

We're going to need more lube.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

No new-concept, old-school, not ground-breaking idea, I may have even read this tag line verbatim once or twice before, but these ads still feel just right. I just love the economy of execution and thinking.
We've all seen the images of people facing a daunting, seemingly impossible task at hand in print advertising. Seems like a recurring visual theme for certain categories, but there's something about them that makes me feel great about seeing them from time to time (especially when they're well crafted.) I think that something is called: a brutal simplicity of an ad message.
Whether or not these are a book-piece or awards material, regular consumers will definitely appreciate the clear message these ads convey.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Ads of the world presents: Publicis Brazil week.

Nice ads coming from there.

sismo83's picture
sismo83
Activity Score 38

NICE PIC

Whitefang's picture
Whitefang
Activity Score 509

Feels like a waste of a great opportunity, visuals are lovely but not compelling or funny.Shame, I would love to have the budget for a shoot like this.

capywriter's picture
capywriter
Activity Score 5509

nice pictures, but not really showing you CAN'T run out of energy. Worst thing that could happen is your boss complaining... Now that doesn't scare me so much I would do anything to get the job done, a job which is clearly impossible to manage on your own in the first place...
I would have chosen situations in which you really don't WANT to run out of energy... f.e. you're a hairdresser and in your salon are 20 of the most gorgeous women waiting for you to get their hair done...

bondagenikkole's picture
bondagenikkole
Activity Score 32

dosnt a energy drink do the same thing?

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