Target maternity bras: Cranes

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Photographer: Stuart Crossett
Retoucher: Alex Rodriguez
Copywriter: Pat Lennox
Account Director: Cassie Cobain

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22 comments

j4son's picture
j4son
266 pencils

ha,ha, nice

Tincho's picture
Tincho
1093 pencils

ok

copywriter_n's picture
copywriter_n
52 pencils

personally i dont like it. seems like the bra itself is loose
and women dont need this kind of support
the visual has negative approach on me

wildbore's picture
wildbore
749 pencils

2much!!

Adaddicted's picture
Adaddicted
3435 pencils

copywriter_n writes the truth, it makes a negative impact.

withalltherespects

callmelily's picture
callmelily
4 pencils

not bad, only emphasising on how effective the bra is

Wordnerd's picture
Wordnerd
6662 pencils

wow, these must be really hanging without the bra

mimi_g's picture
mimi_g
56 pencils

its ok

a2o's picture
a2o
139 pencils

The visual & Copy are contradicting each other...

and in combination they are contradicting the strategy itself
(The effectiveness of the product)

Very Loose :-)

ChuckNorris's picture
ChuckNorris
834 pencils

I like it.

nkad007's picture
nkad007
96 pencils

good show i liked it.

icanlan's picture
icanlan
52 pencils

wonderful!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Not bad at all. 'Does exactly what it says on the tin' as they say.

I love a good pair of boobs as well.

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

Crisp One's picture
Crisp One
2007 pencils

You could also slightly modify this ad to target the senior community :-)

brc912's picture
brc912
105 pencils

This ad, if it is a real ad, does not fit the feel of the Target brand at all. Also, the imagery of the woman who is obviously not pregnant does not match up with the copy (as a2o eluded to). If this was a real ad, I would suggest using a pregnant model, but it would still lack the branding effort that Target has put forward in recent years. If it was an ad for a particular brand of bras, that may work better. In my opinion, as it is, it fails.

atn710's picture
atn710
9 pencils

Well put.

They're just words...

mmackinven's picture
mmackinven
1564 pencils

Done by my mate Anita:

http://ineeda-advertise.blogspot.com/ scroll down to October 2007.

Carlos Duty's picture
Carlos Duty
96 pencils

puaj

Skymonio's picture
Skymonio
25 pencils

Funny at all this is a great work ;)

lzz20022002@163.com's picture
lzz20022002@163.com
40 pencils

不错,但是我的英文太差没看懂copywriter的想法。

A.D good!I like it!

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My blog : lzz20022002.blog.163.com

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Guest's picture
Guest

i like it.. she could be a pregnant model.. she could just have a low stomach.. it happens with baby boys.. it did with my sister when she was pregnant.. i like this ad.. it shows that the bra has the support of 2 cranes and thats what pregnant women need.. an EXTREMELY supportive bra..

Guest's picture
Guest

Buenas tetas!

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