Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Photographer: Stuart Crossett
Retoucher: Alex Rodriguez
Copywriter: Pat Lennox
Account Director: Cassie Cobain
This ad, if it is a real ad, does not fit the feel of the Target brand at all. Also, the imagery of the woman who is obviously not pregnant does not match up with the copy (as a2o eluded to). If this was a real ad, I would suggest using a pregnant model, but it would still lack the branding effort that Target has put forward in recent years. If it was an ad for a particular brand of bras, that may work better. In my opinion, as it is, it fails.
i like it.. she could be a pregnant model.. she could just have a low stomach.. it happens with baby boys.. it did with my sister when she was pregnant.. i like this ad.. it shows that the bra has the support of 2 cranes and thats what pregnant women need.. an EXTREMELY supportive bra..
Comments
ha,ha, nice
ok
personally i dont like it. seems like the bra itself is loose
and women dont need this kind of support
the visual has negative approach on me
2much!!
copywriter_n writes the truth, it makes a negative impact.
withalltherespects
not bad, only emphasising on how effective the bra is
Life is a gamble, play with wisdom
wow, these must be really hanging without the bra
its ok
The visual & Copy are contradicting each other...
and in combination they are contradicting the strategy itself
(The effectiveness of the product)
Very Loose :-)
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a2obspl
www.alpha2omega.in
I like it.
good show i liked it.
wonderful!
Not bad at all. 'Does exactly what it says on the tin' as they say.
I love a good pair of boobs as well.
Saying 'done' without saying where, has been done to death.
It's only advertising.
You could also slightly modify this ad to target the senior community :-)
This ad, if it is a real ad, does not fit the feel of the Target brand at all. Also, the imagery of the woman who is obviously not pregnant does not match up with the copy (as a2o eluded to). If this was a real ad, I would suggest using a pregnant model, but it would still lack the branding effort that Target has put forward in recent years. If it was an ad for a particular brand of bras, that may work better. In my opinion, as it is, it fails.
Well put.
They're just words...
Contrariety leads to progressive thought.
Done by my mate Anita:
http://ineeda-advertise.blogspot.com/ scroll down to October 2007.
www.creativeduck.blogspot.com
puaj
Funny at all this is a great work ;)
不错，但是我的英文太差没看懂copywriter的想法。
A.D good!I like it!
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My blog : lzz20022002.blog.163.com
i like it.. she could be a pregnant model.. she could just have a low stomach.. it happens with baby boys.. it did with my sister when she was pregnant.. i like this ad.. it shows that the bra has the support of 2 cranes and thats what pregnant women need.. an EXTREMELY supportive bra..
Buenas tetas!
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