Ads of the World A Graphics.com site

Target maternity bras: Cranes

Target maternity bras: Cranes
Your rating: None Average: 4 (18 votes)

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Photographer: Stuart Crossett
Retoucher: Alex Rodriguez
Copywriter: Pat Lennox
Account Director: Cassie Cobain

Comments

j4son's picture 255 pencils

ha,ha, nice

Tincho's picture 1105 pencils

ok

copywriter_n's picture 52 pencils

personally i dont like it. seems like the bra itself is loose
and women dont need this kind of support
the visual has negative approach on me

wildbore's picture 602 pencils

2much!!

Adaddicted's picture 763 pencils

copywriter_n writes the truth, it makes a negative impact.

withalltherespects

callmelily's picture 4 pencils

not bad, only emphasising on how effective the bra is

Life is a gamble, play with wisdom

Wordnerd's picture 5288 pencils

wow, these must be really hanging without the bra

mimi_g's picture 56 pencils

its ok

a2o's picture 139 pencils

The visual & Copy are contradicting each other...

and in combination they are contradicting the strategy itself
(The effectiveness of the product)

Very Loose :-)

---
a2obspl

www.alpha2omega.in

ChuckNorris's picture 832 pencils

I like it.

nkad007's picture 96 pencils

good show i liked it.

icanlan's picture 51 pencils

wonderful!

BOOBJOB LOOBCANNON's picture 1872 pencils

Not bad at all. 'Does exactly what it says on the tin' as they say.

I love a good pair of boobs as well.

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

Crisp One's picture 2033 pencils

You could also slightly modify this ad to target the senior community :-)

brc912's picture 105 pencils

This ad, if it is a real ad, does not fit the feel of the Target brand at all. Also, the imagery of the woman who is obviously not pregnant does not match up with the copy (as a2o eluded to). If this was a real ad, I would suggest using a pregnant model, but it would still lack the branding effort that Target has put forward in recent years. If it was an ad for a particular brand of bras, that may work better. In my opinion, as it is, it fails.

atn710's picture 9 pencils

Well put.

They're just words...

Contrariety leads to progressive thought.

mmackinven's picture 821 pencils

Done by my mate Anita:

http://ineeda-advertise.blogspot.com/ scroll down to October 2007.

Carlos Duty's picture 96 pencils

puaj

Skymonio's picture 25 pencils

Funny at all this is a great work ;)

卢振梓's picture 27 pencils

不错,但是我的英文太差没看懂copywriter的想法。

A.D good!I like it!

------------------------------------------
My blog : lzz20022002.blog.163.com

Guest's picture
8

i like it.. she could be a pregnant model.. she could just have a low stomach.. it happens with baby boys.. it did with my sister when she was pregnant.. i like this ad.. it shows that the bra has the support of 2 cranes and thats what pregnant women need.. an EXTREMELY supportive bra..

Guest's picture

Buenas tetas!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!