Target maternity bras: Cranes

Target maternity bras: Cranes

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Photographer: Stuart Crossett
Retoucher: Alex Rodriguez
Copywriter: Pat Lennox
Account Director: Cassie Cobain

Your rating: None Average: 3.2 (14 votes)

Comments

Submitted by j4son on Tue, 2008-04-01 17:58.

ha,ha, nice

Submitted by Tincho on Tue, 2008-04-01 18:08.

ok

Submitted by copywriter_n on Tue, 2008-04-01 22:54.

personally i dont like it. seems like the bra itself is loose
and women dont need this kind of support
the visual has negative approach on me

wildbore's picture
Submitted by wildbore on Wed, 2008-04-02 00:16.

2much!!

Submitted by Adaddicted on Wed, 2008-04-02 00:23.

copywriter_n writes the truth, it makes a negative impact.

withalltherespects

Submitted by callmelily on Wed, 2008-04-02 03:47.

not bad, only emphasising on how effective the bra is

Submitted by Wordnerd on Wed, 2008-04-02 04:03.

wow, these must be really hanging without the bra

Submitted by mimi_g on Wed, 2008-04-02 05:24.

its ok

Submitted by a2o on Wed, 2008-04-02 08:22.

The visual & Copy are contradicting each other...

and in combination they are contradicting the strategy itself
(The effectiveness of the product)

Very Loose :-)

---
a2obspl

www.alpha2omega.in

Submitted by ChuckNorris on Wed, 2008-04-02 08:36.

I like it.

nkad007's picture
Submitted by nkad007 on Wed, 2008-04-02 08:57.

good show i liked it.

Submitted by icanlan on Wed, 2008-04-02 10:32.

wonderful!

Submitted by Baloonatic on Wed, 2008-04-02 10:41.

Not bad at all. 'Does exactly what it says on the tin' as they say.

I love a good pair of boobs as well.

Saying 'done' without saying where, has been done to death.

Le Douche's picture
Submitted by Le Douche on Wed, 2008-04-02 13:06.

You could also slightly modify this ad to target the senior community :-)

Submitted by brc912 on Wed, 2008-04-02 14:00.

This ad, if it is a real ad, does not fit the feel of the Target brand at all. Also, the imagery of the woman who is obviously not pregnant does not match up with the copy (as a2o eluded to). If this was a real ad, I would suggest using a pregnant model, but it would still lack the branding effort that Target has put forward in recent years. If it was an ad for a particular brand of bras, that may work better. In my opinion, as it is, it fails.

Submitted by atn710 on Wed, 2008-04-02 22:07.

Well put.

They're just words...

mmackinven's picture
Submitted by mmackinven on Wed, 2008-04-02 15:41.

Done by my mate Anita:

http://ineeda-advertise.blogspot.com/ scroll down to October 2007.

www.creativeduck.blogspot.com

Submitted by Carlos Duty on Sat, 2008-04-05 20:11.

puaj

Submitted by Skymonio on Sun, 2008-04-06 05:36.

Funny at all this is a great work ;)

Submitted by 卢振梓 on Wed, 2008-04-16 12:17.

不错，但是我的英文太差没看懂copywriter的想法。

A.D good!I like it!

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