tappening.com: Aquatapa

Same taste, pure waste. Purified schmurified.
Tap water and bottled water are almost identical, except the EPA holds tap water to stricter standards than the FDA does bottled water.
Drink tap.

Advertising Agency: DiMassimo Goldstein, New York, USA
Chief Creative Director: Mark DiMassimo
Creative Director: Rich Buceta
Art Director: Chris Carlberg
Copywriter: Justin Pritchard
Illustrator: Conrad Cofran

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5 comments

digifool's picture
digifool
248 pencils

Love this series. The illustration is great. "Aquatapa" isn't as strong as the other two.

sloppy4's picture
sloppy4
1496 pencils

always wanted to do a wacky packages-esque campaign.

dig the message and the art.

mith85's picture
mith85
242 pencils

Dasame's just okay as far as a play on words; the other two not so much. I doubt this would really convince bottled water drinkers to go for tap.

David Hasselblad's picture
David Hasselblad
120 pencils

I like the sketches and the idea for the copy. Now get an art director and a copywriter and turn this into an ad.

Blueprint's picture
Blueprint
94 pencils

I definately adore these ads and what they represent.
This is what advertising supposed to do stir up ideas, make people do research and most importantly
create awareness about the truth.

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