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Published/Aired: 
April 2008
Description: 

Every year, 38 billion water bottles end up buried in the earth. Drink tap.

Advertising Agency: DiMassimo Goldstein, New York, USA
Creative Director: Rich Buceta
Art Director: Kevin Gentile
Copywriter: Mike Abell
Photographer / Retouching: Bartholomew Cooke
Executive Creative Director: Mark DiMassimo

Comments (8)

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Highest Rated

Crisp One's picture
Crisp One
Activity Score 2005

I'm just saying stupid cause, but yeah.

sumsum's picture
sumsum
Activity Score 615

I've been drinking tapped water all my life. but from now on I exclusively drink bottled water! I hate those "shame on you cause..." campaigns.

teenie's picture
teenie
Activity Score 1894

Someone please explain the link between "buried in the earth" and a dead fish.

And honestly, "end up buried in the earth" isn't much of a threat. Pollute the earth, maybe. Ruin our water systems (then at least the fish fits), perhaps. But what's here is like saying "every year, 38 billion pieces of paper end up being stacked."

weedtweed's picture
weedtweed
Activity Score 62

i second that. i honestly dont see any link between a dead fish and buried water bottles either.

jsptrck404's picture
jsptrck404
Activity Score 437

yeah. this one lost me too. and they're poster executions, so do we really need a third? this one is weak compared to the other two.

| think small |

creativewannabe's picture
creativewannabe
Activity Score 81

The smokestack is the best of the three.

Would work only in a very limited number of countries...

Crisp One's picture
Crisp One
Activity Score 2005

If tap water is bad because of the plastic bottles, why isn't soda bad?

Thats like a campaign against air polluting motorcycles while there are cars on the road.

mdab18's picture
mdab18
Activity Score 6

you would have a point if soda came out of a faucet

Crisp One's picture
Crisp One
Activity Score 2005

I'm just saying stupid cause, but yeah.

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