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Comments (20)

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deacon -54-'s picture
deacon -54-
Activity Score 34
DDBill's picture
DDBill
Activity Score 120

Try to use ur right brain then u wil get it!

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

andrej dwin's picture
andrej dwin
Activity Score 937

it took a long hard look and then again another one, but I got it.
and afterwards I liked it. it drives the point home definitely.
but am I that slow or is anyone really going to search?

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trueblue's picture
trueblue
Activity Score 2453

i took second look also, but still the idea escapes me... can someone explain?

wearmysocks's picture
wearmysocks
Activity Score 1085

The idea is that you will feel an explosion of flavour. It's a powerful knock. That's how I view it anyway.

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Energizer Bunny arrested, charged with battery.

nemesis's picture
nemesis
Activity Score 765

strong, powerful flavor.

Wordnerd's picture
Wordnerd
Activity Score 6692

The idea is good. But the toys they chose are misleading.. should be rounder stuff, i guess. first i thought it was a beverage. I think because the "stick" it is pointing to me and looks like a straw. when you hold a lollipop, you don't hold it like that. diffucult to get immediately

wearmysocks's picture
wearmysocks
Activity Score 1085

I like this one best.

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Energizer Bunny arrested, charged with battery.

looshez's picture
looshez
Activity Score 40

Really like the concept! Well done!

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I didn't get it. Until I read all the commments. And then I didn't understand why the stick had to be hollow and resemble a straw. Or why the figures all had to look terribly uncomfortable to lick. Sorry, but I have to say it. Next.

teenie's picture
teenie
Activity Score 1894

The yellow straw thing would be the lollipop stick. Like in the picture below.

like these. Got them off the bat.

James Hoke's picture
James Hoke
Activity Score 45

props, really nice.

nemesis's picture
nemesis
Activity Score 765

beautiful!

trueblue's picture
trueblue
Activity Score 2453

ok, i can get the visual - like, powerfull flavour. but headline is then totally misleading

fala fulani's picture
fala fulani
Activity Score 254

GREAT AD, i wish i had done it.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

these are awesome. I too wish I had done it.

adrianapr's picture
adrianapr
Activity Score 1254

I don't like these at all. I like the visuals, but hey, 99% of us didn't get it amd the other 1% had to spend like 3 hours to get it.

Someone explain to me why it's a good idea to just and simply change the shape of your product, no matter what, into anything you want/need, to show what you want to show. Like turning an energy drink can into a gun or something like that.

Plus, "full on fruit flavor"?... do you really consider it a good copy? awesome ad? great ad?
I respect the opinions but I'd really like someone to point out WHY this is awesome and great cause i really can't see it.

teenie's picture
teenie
Activity Score 1894

I assumed "full on fruit flavour" was a play on "full-on assault". These ads said to me "our candy is so potent it's like having a flavour war in your mouth". Hence the tank, barbarian, etc. etc.

adrianapr's picture
adrianapr
Activity Score 1254

yeah, they tell me the same thing, at least they do have a concept and i grant that.
but i still ask, why it's such a good idea to just change the shape of the objects into what you want?... just change it into anything and ready, and voilá!! where's the joke here?... in the straw?

artmatters's picture
artmatters
Activity Score 6

I really like these ads. They are brilliantly executed and I got it straight away. Well done Tommy 2 point Martin and Julian.

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