Tangram SM Store: Explore

Advertising Agency: Out of the Box, Delhi, India
Art Director: Viral Pandya, Guneet Pandya, Arvind Yadav
Creative Director: Viral Pandya, Sabu Paul, Guneet Pandya
Designer: Viral Pandya, Guneet Pandya, Arvind Yadav
Copywriters: Vaibhav Pandey, Viral Pandya, Guneet Pandya, Sabu Paul
Typographers: Arvind Yadav, Viral Pandya

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6 comments

luispiter's picture
luispiter
2756 pencils

i dont now... whar is the product

morse's picture
morse
15671 pencils

It's for a toy shop. Nice art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycopycopy's picture
copycopycopy
148 pencils

hehe same here. I thought it was a google ad. Anyway nice concept

Lazarus's picture
Lazarus
1502 pencils

Hmmm.... (head shaking)

shahidali's picture
shahidali
4063 pencils

I thought its a tourism company. Btw, if morse is right, why would a toy shop ask its viewer to 'explore' it? I saw another ad saying 'create' which possibly refers to some kind of game of Lego and yet fell short in a 'stand alone' communication.

Sometimes, I feel like we advertisers develop a series to present the whole story and forget the fact that the series will be a stand alone communication one at a time with one viewer.

shahid

the_lizard_king's picture
the_lizard_king
1259 pencils

The campaign is a complete disaster! Just think of the people who don't know what Tangram is!

And then GOD said...
Let there be creativity!!!

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