Tangram SM Store: Explore
Advertising Agency: Out of the Box, Delhi, India
Art Director: Viral Pandya, Guneet Pandya, Arvind Yadav
Creative Director: Viral Pandya, Sabu Paul, Guneet Pandya
Designer: Viral Pandya, Guneet Pandya, Arvind Yadav
Copywriters: Vaibhav Pandey, Viral Pandya, Guneet Pandya, Sabu Paul
Typographers: Arvind Yadav, Viral Pandya



6 Comments
i dont now... whar is the product
www.barcreativo.com
It's for a toy shop. Nice art.
What hath God wrought
hehe same here. I thought it was a google ad. Anyway nice concept
Hmmm.... (head shaking)
I thought its a tourism company. Btw, if morse is right, why would a toy shop ask its viewer to 'explore' it? I saw another ad saying 'create' which possibly refers to some kind of game of Lego and yet fell short in a 'stand alone' communication.
Sometimes, I feel like we advertisers develop a series to present the whole story and forget the fact that the series will be a stand alone communication one at a time with one viewer.
shahid
The campaign is a complete disaster! Just think of the people who don't know what Tangram is!
And then GOD said...
Let there be creativity!!!