Tang Da Ren Soup: White collar

Out of sight. (Troubles) Out of mind.

Advertising Agency: TBWA\CHINA
Creative Directors: Carol Lam, Johnson Sheng, Lesley Zhou
Art Directors: Danny Li, Haoxi Lv
Copywriters: She Kai, Tang Bifeng
Illustrators: He Changning, Chen Yu
Published: April 2008

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8 comments

Guest's picture
Guest

相当nice!

Guest's picture
Guest

的确的确,有点90后感觉

danny li's picture
danny li
4 pencils

very interesting visual! personally i love the MaJiong version more!

Guest's picture
Guest

hen hao. I have never seen this strategy used for soup before. An interesting exploration of the comforting emotional aspects of soup rather than the more useful taste, thickness or convenience.

Guest's picture
Guest

cool art dude

Guest's picture
Guest

i'm scared, mommy.

nice illustrations though.

kbx911's picture
kbx911
916 pencils

yeaa im scared too mommy, the bowl monsterrrrr, i guess nice illustrations, whenever so much is filled into an ad ppl say nice illustration, so...nice illustration

You Are What You Expect

ciulf14's picture
ciulf14
2 pencils

was this actually published in taiwan or mainland china?

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