chintan ruparel's picture
chintan ruparel
1516 pencils

yup...this is from ian hart's book. like it, but not out of the world

~ old habits die hard, older ones never do ~

LAZ's picture
288 pencils

it made me smile. but still, im into pantone-women ;)

Disco Munky's picture
Disco Munky
3900 pencils

This is just childish. I'm guessing that whoever did this is a bloke. There might as well have been rollerblades in there as well.

Not a great idea/execution

Doin' it for the points

the_ashlands's picture
1394 pencils

rollerblades????????? that must be some obscure euro joke......

copycomoelcopi's picture
822 pencils

is this ad oriented to female art directors?

squirrely's picture
316 pencils

People use those swatches when their at the hardware store buying paint for their living room. Note that those aren't pantone swatches. This is a good ad.

ChuckNorris's picture
834 pencils

I don't think women want to think about blood, when you are talking about their periods.

jennywhx's picture
1142 pencils

yes, i agree to you. it's something private, and i don't feel comfortable with this ad, i don't see any benefit of this product as well.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

But he won a place in the blog, congrats, we hace to remember its a student

drizae's picture
503 pencils

Peppermint red? I'm a little over the whole colour swatch execution thing, seen it done way too many times before.

Fail Harder.

writergeekdez's picture
255 pencils

i don't care if he's a student. as jennywhx said, this is something private. this ad makes me feel uncomfortable. talk about turning off your target audience. if a dude is gonna come up with a tampon ad, they need to keep in mind who they're talking to - and how it's going to make us feel. this just goes to show that he is unable to relate with women. wonder if he has a girlfriend?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

what is the message here? That tampax tampons won't go red? Is that possible? I'm blaming my not-knowing on ignorance, being a guy and all. The only thing that caught my eye was the 'redrum' red. That's kind of funny, but other than that, not one of my favs.

the_ashlands's picture
1394 pencils

pretty sure its talking about the garment.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, ok, that would make more sense.

IMH's picture
6 pencils

Hey. I'm one of the creatives involved with this ad. Some of the comments have gotten a little personal here. Please, let's keep it about the work (my relationships with women have generally been quite healthy, thankyouverymuch). As an aside, I realize this is a delicate subject. Many thanks to those who enjoyed the ads and posted positively, and honest apologies to those who were offended.

fersvax's picture
1237 pencils

Kinda disgusting, though.


SaraShelton's picture
4 pencils

As a woman who gets her period 12 times a year, I have to say I'm not "sensitive" to anything about the subject. In fact, isn't it men who are all, "ewww!" about it? I like that this ad isn't about empowering women, or being embarrassed about getting your period. It's a tasteful execution for a tough client. I don't know about you girls, but I want my underwear to be Tampax Red and not so much Shiraz Red. Kudos. Solid work.

raverus's picture
1476 pencils

Maybe it's a student work but i am sure this ad doesn't work no matter how much ppl like it.

Sometimes harsh comments are important for improvement.

Work harder.....think harder too, cheers.

vero1's picture
6 pencils

Ad worked for me. Not amazing, but I like it.

RAZ21's picture
257 pencils

i agree with Sara. It's men who are mostly appauled by something which is totally natural. I think this ad conveys the meaning just fine and doens; make me as a woman, feel offended or disgusted by it. And to the people who didnt get it( paully_g) it's supposed to say that with the tampax on, your underwear is kept clear and having your period has no..."side-effects" on your underwear.

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