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Tampax: Cloud

Tampax: Cloud
Your rating: None Average: 9.7 (6 votes)

Advertising Agency: Leo Burnett&Target, Bucharest, Romania
Creative Director: Emilian Arsenoaiei
Art Director: Ghica Popa
Copywriter: Mihai Botarel
Published: April 2007

25 Comments

Yokel's picture 610 pencils

Tampax absorb 'moisture', clouds release moisture. Tampax as a cloud, ... ew!

miko1aj's picture 2712 pencils

Actually, i don't think that this is bad. Rain closed in cloud is undarstandable imho. Quite nice work thou.

theredm's picture 252 pencils

I think it's supposed to be 'containing' moisture. Doesn't let the rain out, catch my drift?

Beatboxer's picture 1523 pencils

Simple, cute, boring and childish. Might work! :)

Get-a-Fix's picture 351 pencils

This is pretty cool...really! Don't know if it will really work for da "Real People" though...
Anyway da simplicity of da idea is definately commendable.

MarceloG's picture 826 pencils

I'm with you, bro. Nice idea, simple and even more... but this is for awards. How many girls would understand this in 3 secs?
______________
In God I trust

ellehcimeo's picture 3534 pencils

Wow. You have a really low opinion of women. I'm thinking you've never made ads directed at females before. And maybe never had any strong intelligent female counterparts... ever. That's the only thing that could explain your comment logically.
Wow.

jennywhx's picture 1144 pencils

i am a girl, i understand this ad in 1 second.
And i guess in 10 girls, there will be 10 girls understand this ad FASTER than you do.

ellehcimeo's picture 3534 pencils

Nice one jenny!

MarceloG's picture 826 pencils

I'm sorry, girls. I didn't mean that. I was talking about anyone, but I said girls because its a product made for girls.

Just understand it as "I'm not sure people could get this in 3 seconds".

Im sorry if I hurt you.
______________
In God I trust

jennywhx's picture 1144 pencils

your explanation accepted:) haha, cheer. nothing serious.

ellehcimeo's picture 3534 pencils

No hurt done. Just confused by your original post. We've all posted in haste and thought it was pretty innocuous... until someone else comes along and goes "WTF?" Thanks for explaining! It's all cool.

MarceloG's picture 826 pencils

Ok, girls, nice to know. Cheers!
______________
In God I trust

RAZ21's picture 257 pencils

simple and smart. i like it

"there's nothing more difficult than a line"p.picasso

puppiepoppy's picture 1642 pencils

Lame! No connection at all of cloud and Tampax.

paranoiart's picture 70 pencils

jajajaja, cool

ellehcimeo's picture 3534 pencils

From a female perspective it speaks volumes.

Jet Propulsion Lab's picture 10715 pencils

As the Morton Salt girl famously puts it: "When it rains it pours®"...
"Hey, hon? Have you seen my other sock?"

"Swimming with the sharks" was one of the most memorable product demo ad I'd ever seen. Period. (sorry. couldn't resist...)

Leandro's picture 117 pencils

nice, graphic idea, really cool

Carlos Duty's picture 96 pencils

dah

igetit's picture 12 pencils

Clever. Effortless. Cheap. Well done.

itch's picture 810 pencils

simple ad. great impact. superb!

* it's not how good you are. it's how good you want it to be *

Schizzy's picture 209 pencils

Looks like they were trying to spoof the Sony ads that came out quite a while back. Or it coulud be just coincidence that the colours are exactly the same.

anyhow, I kinda like the idea.

apfelbutzen's picture 44 pencils

nice idea, but the argument cannot convince me, to buy tampax in the future.
can't see any advantage compared to other tampons...

vick's picture

wow! so... it's about an absorbant. and it says that... it absorbes. great news!!!...

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