Tampax: Best Wishes

Mother Nature please, the room is already paid.
Our best wishes for Valentine's day.

Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Directors: Paolo Dematteis, Riccardo Robiglio
Creative Director: Anna Meneguzzo
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido
Art Buyer: Giada Cioffi
Account Director: Barbara Maggioni
Account Executive: Christian Harris

February 2011


Brainsoup's picture
110 pencils

hahaha good insight, but... I don't know if this will work, though

if's picture
3 pencils


A.S.'s picture
78 pencils

Great insight! But how it does work with product )

Nude Copy's picture
Nude Copy
1054 pencils

kunna parasyam....i don't know it is anymore identifiable with the TG

Prof's picture
1449 pencils

oh the italian failure mafia returns...

Quite really.

CuriousPencil's picture
4225 pencils


JKW's picture
227 pencils

It doesn't work. Literally.

vonK's picture
8 pencils

Nice picture.. but I don't get it. So he is hoping/praying that his date hasn't got the flow, but the product is for women with the flow??!

NataliaLima's picture
1380 pencils

Yeah, pretty dumb. Someone didnt think this through

morse's picture
17103 pencils

I don't understand the how the product and the occasion fit together.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

arke1's picture
237 pencils

Yea I don't get this either...awful.

mr.x's picture
996 pencils

That dude is dressed like the roxbury brothers.

Rentokill's picture
26 pencils

C'mon guys. It's Valentines Day, the guy rented a hotel room for his sweetheart and himself. Just WHaT are they going to do there? Right. So now, we check who the actual advertiser is. And wait for the penny to drop.

jackblack's picture
2350 pencils


luckyzebra's picture
93 pencils

Do they know how tampax works? Cause if you outsmart nature with it, then it 's the tampax that's getting some for vday.

lalmadv's picture
78 pencils

So if Tampax wishes you a good Valentine's day, your girl won't have her period on that day? I'm just wondering. And I'm using ob, as usual.
Bad photoshop and I don't get why the boy is white-suited, should he look like God?

CuriousPencil's picture
4225 pencils

Women bleed. 'Mother nature' is part of that. Tampax mop up the blood and bits every 28 days. Has Tampax invented a period-pausing-pill? Menses-reversal-magic? Menopause fastforward potions?

Because if they haven't, the men who made this ad, and the man who approved it should, really, be very proud to be continuing a tradition that stopped about 80 years ago. This is beyond hilarious, really it really is. This says 'Here darling, stick this up yer snatch. It'll stop the blood and I can have my f*ck'.

I'm going to print this and put it on a large bottle of poison, just to remind myself Never To Go There.

HappyHour's picture
2381 pencils

You're taking it too seriously, man.

"Our best wishes for Valentine's day" ...saying for both his and her sake, we at tampax hope a period doesn't get in the way of V-day love. Simple little one-off Valentine's Day promotion.

I'm not saying it's good.

CuriousPencil's picture
4225 pencils

You know, HH, you're right about me taking it seriously. It's the first time I saw the 'Outsmart Mother Nature' corporate line. That works well enough when it's talking to the people who use the product (though it's still a grossly misleading line to take) but, to me, this ad just puts a really creepy slant to the whole thing that the same company calls 'your monthly gift'. It contradicts itself I guess.

HappyHour's picture
2381 pencils

I see where you're coming from - I'll admit I didn't really take much notice of the 'Outsmart Mother Nature' line at first, which--you're right--completely contradicts what I originally took as the simple message. What an awful line. You're not outsmarting her, Tampax, you're soaking up her excrement.

Glut's picture
3937 pencils

bad bad bad

dean viii's picture
dean viii
1686 pencils


luispiter's picture
2756 pencils

jajaja is funny

Vingy's picture
474 pencils

yeah i know the insight is great, funny, etc. But i don´t think this works very well for a tampon ad i mean the target is obviously Women and they might get offended whit this ad.

Filipello Manuela's picture
Filipello Manuela
235 pencils

Ragazzi ma stiamo scherzando??!!
Avete la possibilità di fare un fake istituzionale per Tampax e fate questa roba qui?
Questa barzellettina da settimana enigmistica che non fa ridere nessuno?
Ci si aspetta di più da un fake.

(Bad ad and very bad picture. Italy deserves more).

AdBuzzer's picture
1168 pencils

I have a feeling that this was created without any brief whatsoever. It's nice but makes no sense. And what's the reason to advertise Tampax at Valentine's Day. It's not a box of chocolates, for God sakes!

chapelier's picture
154 pencils

Funny, but seriously?! How does it sell the product?!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Letsgroove27's picture
6 pencils

jajajajajjajj its just great!

Letsgroove27's picture
6 pencils

jajajajajjajj its just great!

EGMONT's picture
124 pencils

Very bad. very bad. No meaning. no sense at all. you just put 2 things together, the 2 things are ok , but the result is wrong.

thedesignaddict's picture
5403 pencils

Total whiff.

CuriousPencil's picture
4225 pencils

"Whiff" - you do a real good disparage.

bakamono's picture
1002 pencils

My guess they don't know how the monthly works? Maybe they think it is random. (at times it is but very rare).

because therefore it is

saravoisietequi's picture
48 pencils

Ahahahah! Incredibile!

Kyput's picture
62 pencils

Very funny.. it's rare to use a guy for a tampon product..

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