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Landslide

Agency: 
Published/Aired: 
July 2010
Description: 

the skies are safer

Advertising Agency: Young & Rubicam, Bogota, Colombia
Art Directors: Jaime Duque, Oscar Munoz
Copywriters: Jaime Duque, Juan C. Valdivieso
Photographers: Niels Van Iperen, Flaco Jaramillo
Post Production: Oruga Studio

Comments (17)

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Highest Rated

velle's picture
velle
Activity Score 1550

highlighting environmental hazards are all the more relevant now because of all the crazy changes to our planet

rurorjuror's picture
rurorjuror
Activity Score 745

Stunning photo! Who's the client?

pwizzle's picture
pwizzle
Activity Score 17

when you've got to ask that question, the ad's already failed.

mauroxxx's picture
mauroxxx
Activity Score 539

not always. Because there's so much people out there that dont even "really look" at the ad. The client is "tampa cargo" http://www.tampacargo.com a well known air cargo company. How do I know?? well I just needed to read the name of the company ON THE AIRPLANE!!

Corbeen's picture
Corbeen
Activity Score 1093

the skies are safer???? what kind of message is that..... did they had a plane crash ?

mauroxxx's picture
mauroxxx
Activity Score 539

the kind of message that says "dont send your stuff by truck with other companys, send it by plane with us!! cos...skies are safer". Tampa cargo it's a well known air cargo company.
I know, sometimes critic others work it's much easier than understand a very simple idea, the human brain...what a mistery.

monsieurange's picture
monsieurange
Activity Score 520

This message would have been fine in the early days of aviation. WTF?

pez's picture
pez
Activity Score 1802

I just wanted to see comments about this, because I really don't get them... what are all them about? sky is safer?... the iceberg means "titanic", it won't happen to us?... the ducks flying like rockets...?... doesn't work for me.... btw, photography and postproduction are awesome...

ScottaY's picture
ScottaY
Activity Score 36

Well They're basically portraying how dangerous travelling by a ship & a vehicle can be and how you could skip the danger if you just fly to your destination. Nice ad, IMHO i think they should have taken the shot with emphasis on the name "Tampa" on the planes side.

Guest's picture
Guest

stunning photo seriously

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Maybe if they didn't have the plane right over the road. Separated the two...

Nice post work!

Great color.

Emanresu's picture
Emanresu
Activity Score 2148

I like the visual, but I find myself asking if a giant iceberg or landslide are more likely to delay or danger your cargo as opposed to a tropical cyclone. I also do not know why for such a comforting message, the line is delivered in a bold black typeface. I wonder if it would help any to use the blue or yellow from the logo.

Guest's picture
Guest

the font is from the 80s

Guest's picture
Guest

The post production was made by a Colombian Animation Studio called ORUGA.

Guest's picture
Guest

...any airline could have said this.

mauroxxx's picture
mauroxxx
Activity Score 539

this is not an airline, of course my friend.

Guest's picture
Guest

Not just the font is from 80´s, idea too.

velle's picture
velle
Activity Score 1550

highlighting environmental hazards are all the more relevant now because of all the crazy changes to our planet

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