Tampa Cargo: Train

Advertising Agency: Y&R Bogotá, Colombia
Chief Creative Officer: Rafael Barthaburu
Creative Directors: Jaime Duque
Copywriters: Juan Camilo Valdivieso, Jorge Millan
Art Director: Jaime Duque
Illustrator: Control Zetta

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21 comments

Guest's picture
Guest

Buen trabajo Y&R. Tampo Cargo esta en el mapa de la region
por su buena publicidad.

Guest's picture
Guest

So like a cargo plane in the sky.... WTF!!!

Guest's picture
Guest

Fool. It's great.

Paul Hill

Guest's picture
Guest

Like I say it was the worst Canne for print ever.

Guest's picture
Guest

para mi esto no es cannes, para mi esto es cannes:

Guest's picture
Guest

the debris falling away is well executed and quickly creates realism. overall it works well.

Guest's picture
Guest

la verdad no tiene nada de especial... No entiendo como en Cannes lo premian... Cannes esta bajando el perfil.

Guest's picture
Guest

por favor explicar por qué no tiene nada de especial y por qué no se merece el premio. Gracias.

Guest's picture
Guest

tienes que ser un colombiano... seguro que si.

just write's picture
just write
653 pencils

what is this pls explain,...

Guest's picture
Guest

This is really not good.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

What's with all these "Guest" comments? No one want to own up to their comments?

On to the ad... errrrrr not so good. Just putting a "cargo" vehicle in the air doesn't do much for me - feels unfinished. Had they gone one step farther following the comparative delivery system, they could have taped wings on either vehicle, or launched them from a catapult into the sea with the tagline "There's no cargo like air cargo" (or something). Blatantly showing that air cargo has no comparison will get the message across better than this. Just putting falling dirt on both of these doesn't even give me a sense of movement - if anything it looks like they are being lifted into the sky by aliens.

Grrrr's picture
Grrrr
1951 pencils

The lighting of the flying vehicles is really strange. And the rain of dirt, what for?

Guest's picture
Guest

el que dijo "la verdad no tiene nada de especial... No entiendo como en Cannes lo premian... Cannes esta bajando el perfil." seguro que es un colombiano... seguro que si.

Guest's picture
Guest

El que dijo "la verdad no tiene nada de especial... No entiendo como en Cannes lo premian... Cannes esta bajando el perfil", seguro que es un colombiano muy exitoso, un colombiano que debe tener mas de un leon en gráfica, seguro que si. Buena esa colombiano. Fuck!!!!

Guest's picture
Guest

Normal ad. Also I don´t get why people take this place for get high. Advertising is good or bad doesn´t matter where it comes from. I like the idea of bubbluestheclownfish about the catapult. It makes things funnier than this actual one. They needed to work more steps and it could be really good one.

Guest's picture
Guest

No stars here, same as truck ad, boring all around, no message, no creative idea or concept. These people should start traveling a little and see the world.

sush's picture
sush
518 pencils

k now i got d message but its hard to get always remember simp[licity k?

sue

julian.l's picture
julian.l
56 pencils

I agree with the previous comments, this is not an award winning ad. it's a plain idea that shows the main benefit of the product.
Now, i don't understand why there're 2 copywriters for this ad.

Guest's picture
Guest

ME SORPRENDI AL VERA VARIOS PUBLICISTAS DECIR QUE STO ES LO MAXIMO.
MIRA EL PIXELAJE,CUANTA INVERSION POR LO MENOS 60 MIL DOLARES,DECIAN.
LAS GRUAS PARA VER EL BOTTOM DEL TRAILER.
MIRA LA NITIDEZ.QUE TAL FOTOGRAFIA,ETC
....UHM..................
..LA VERDAD,,
NO PASA NADA .
EL TRAILER ESTA EN UN FONDO DE CIELO FACIL,SIMPLE Y PRESENTA ERRORES HORRIBLES............................MI HJO MAC UN RECIEN FINALISTA DE LA PRESTIGIOSA TOULUSE LAUTREC PERU EN DIRECCION DE PUBLICIDAD LO HARIA MEJOR...... LO HARIA MEJOR ...........................................................

1.LAS LLANTAS ,LAS DOS TRASERAS ESTAN AL AIRE LE DAN LA IMPRESION COMO SI FUERA UN TANQUE,DESCUADRADO ESE NIVEL QUE NO ESTUDIO 3-D? O NO TIENE UNA SIMPLE REGLA .
2.- QUE MAL SE VEN LAS LLANTA COPIDADS BURDAMENTE ..OYE ESO ES UN DESASTRE ,ESTA BIEN PARA UNA ACADEMIADE ESTUDIOS PERO NO PARA PROFESIONALES Y MENOS PARA PREMIOS QUE? CANES ,DEBE SER CON UNA SOLA ENE ,NO?
3.-LA ESTRUCTURA DEL CONTAINER HASTA EL CIEN PARTIDA EN TRES SE NOTA Y MANTIENE LAS RAYAS DEFECTUOSAS DEL PEGADO DE LA TEXTURA METALICA Y AL FINAL DEL CONTAINER LA ULTIMA LINEA DE METAL REPETIDA PORQUE AL SR LE PARECIO NO PODOIA ESTIRAR MAS LE FALTO METAL Y REPITIO.EN PHOTOSHOP.
..MEJOR YA NO MAS SI ESTI ES FESTIVAL DE CANES ,PODRE INSCRIBIR A MI PERRITA FOXY,HACE UNAS ACROBACIAS ESTUPENDAS SIN ERRORES.,AL MENO SIN LOS HORRORES DE ESTA FOTO LAMINA DIZQUE CAMPEONA Y SER LO MAXIMO.!!!!!!! JIMI FENDER.
.

thedesignaddict's picture
thedesignaddict
5341 pencils

I can't believe this won anything.

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