Tampa Cargo: Ship

Looks beautiful but what makes them different from any other cargo company? This series just shows what is a normal state. Kind of like showing that a toaster toasts and fire burns.

yes but what a category sell, i love it, soo quick

so this campaign is trying to say that the air shipment is as slow as the ship, truck and the cows?

this makes feels that a plane is better than a ship

shadow means faster?

Guys, stop over analyzing. This starts feeling like a focus group. It's a great idea. I agree with popdistortion that this is a very generic campaign, but the idea itself is better then most cargo ads that we see, plus even the cannes grand prix winning ads are quite generic and so many of them simply show the product usage and no usp.

when there's an invitation for comments, it's inevitable that people will analyze. it also means that the campaign fails badly.

Nice work, simple and easy to understand. I'm sure people in the cargo business will go, "Carries a lot, and gets there quicker". I did, I'm really stupid.

love it! go colombia...

Sorry, I think this campaign doesn't work. Maybe I'm too dumb, but I miss a line/claim that gets things to the point.

The image with the ship makes sense to me, the one with the cows is absolutely confusing.

i cant help feeling that this concept wasnt flushed out enough to convey the message they're looking for. the ship one works but the other two need some more work.

Hey partners!!! This campaign ROCKS!!!! Congratulations Juanca, Mambo y DuqueFo. I miss Y'all.

FER.

I like it, the cows one is just about being able to carry livestock. Although, I've just had a belting for using shadows in ads.

Great visual synthesis of what the client does. It truly conveys the service provided for the company in a fresh way, considering the category.
The thing is, do these ads also convey the DNA of this cargo brand? Don't think so. It's a quite generic campaign in that sense, no doubt of it.
These guys have communicated what their client does, which is the first step. I'm now excited to look at their next move when it comes to communicate what the brand truly stands for.
Half thumbs up if the thing here is to judge, which I don't think is the final goal of this site. At least it is not for me. The goal here is to open a discussion and generate new approaches out of our colleagues' work.
What I have to add to this table in particular is that stuff like this is great if our job is to communicate what our client does. But once we set that up, men , we all got to move forward and bring the core of the subject: Our clients' mindset and invite people to have it, love it and interact with it.

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hahahahah!

I think the exaggeration is unbelievable. If I was a customer, I'd not take this seriously. But That's just my view.

Gordo, dejá de robar que esa idea es mia.

Yo soy Armando rico, el de los avisos ricos.