23 comments

popdistortion's picture
popdistortion
1594 pencils

Looks beautiful but what makes them different from any other cargo company? This series just shows what is a normal state. Kind of like showing that a toaster toasts and fire burns.

bknowlden's picture
bknowlden
3647 pencils

Pop, you'll find a lot of clients you'll work on are really no different from their competitors at all, you just have to make it seem like they are.

Modal Writer's picture
Modal Writer
333 pencils

yes but what a category sell, i love it, soo quick

act's picture
act
535 pencils

so this campaign is trying to say that the air shipment is as slow as the ship, truck and the cows?

Ya's picture
Ya
161 pencils

this makes feels that a plane is better than a ship

act's picture
act
535 pencils

shadow means faster?

Desi's picture
Desi
1052 pencils

Guys, stop over analyzing. This starts feeling like a focus group. It's a great idea. I agree with popdistortion that this is a very generic campaign, but the idea itself is better then most cargo ads that we see, plus even the cannes grand prix winning ads are quite generic and so many of them simply show the product usage and no usp.

act's picture
act
535 pencils

when there's an invitation for comments, it's inevitable that people will analyze. it also means that the campaign fails badly.

drunk dave's picture
drunk dave
1066 pencils

Nice work, simple and easy to understand. I'm sure people in the cargo business will go, "Carries a lot, and gets there quicker". I did, I'm really stupid.

the.adnerd's picture
the.adnerd
160 pencils

love it! go colombia...

PeteHH's picture
PeteHH
202 pencils

Sorry, I think this campaign doesn't work. Maybe I'm too dumb, but I miss a line/claim that gets things to the point.

The image with the ship makes sense to me, the one with the cows is absolutely confusing.

the_ashlands's picture
the_ashlands
1394 pencils

i cant help feeling that this concept wasnt flushed out enough to convey the message they're looking for. the ship one works but the other two need some more work.

fersvax's picture
fersvax
1237 pencils

Hey partners!!! This campaign ROCKS!!!! Congratulations Juanca, Mambo y DuqueFo. I miss Y'all.

FER.

FER.

drizae's picture
drizae
503 pencils

I like it, the cows one is just about being able to carry livestock. Although, I've just had a belting for using shadows in ads.

Fail Harder.

juanguzman78's picture
juanguzman78
44 pencils

Great visual synthesis of what the client does. It truly conveys the service provided for the company in a fresh way, considering the category.
The thing is, do these ads also convey the DNA of this cargo brand? Don't think so. It's a quite generic campaign in that sense, no doubt of it.
These guys have communicated what their client does, which is the first step. I'm now excited to look at their next move when it comes to communicate what the brand truly stands for.
Half thumbs up if the thing here is to judge, which I don't think is the final goal of this site. At least it is not for me. The goal here is to open a discussion and generate new approaches out of our colleagues' work.
What I have to add to this table in particular is that stuff like this is great if our job is to communicate what our client does. But once we set that up, men , we all got to move forward and bring the core of the subject: Our clients' mindset and invite people to have it, love it and interact with it.

www.juandiegoguzman.com
juanguzman78@gmail.com

drunk dave's picture
drunk dave
1066 pencils

You just graduated I assume? Stop reading marketing books, they're bad for you.

juanguzman78's picture
juanguzman78
44 pencils

Excuse me teacher

juanguzman78's picture
juanguzman78
44 pencils

Yes, I just graduated, thank you for the advice.
My question is, have you ever come up with a succesful and fully integrated campaign or whatsoever? ... Based upon your nickname, don't think so. Based on the fact that you don't like to read books related to what you should be doing, less likely.
And if you have, luck just happens!

drunk dave's picture
drunk dave
1066 pencils

Quite a few little man. quite a few.

juanguzman78's picture
juanguzman78
44 pencils

Great for you. Looking forward to follow that track.
It is time to get the job done.
Thanks and keep it up!

the_ashlands's picture
the_ashlands
1394 pencils

hahahahah!

B128's picture
B128
392 pencils

I think the exaggeration is unbelievable. If I was a customer, I'd not take this seriously. But That's just my view.

Armando Rico's picture
Armando Rico
22 pencils

Gordo, dejá de robar que esa idea es mia.

Yo soy Armando rico, el de los avisos ricos.

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