Tama Group: capTAMAmerica, 3

Protect the environment and your work with the finest air purification filters.

Advertising Agency: Graffiti, Arco & Milano, Italy
Creative Director: Lorenzo Cattoni
Art Director: Lorenzo Cattoni
Copywriter: Matteo Santulliana
Photographer: Ronny Kiaulehn
Post Producer: Michelangelo Rossino
Retouching: Francesco Della Torre

18 comments

EMV's picture
EMV
124 pencils

no

mrmoore's picture
mrmoore
160 pencils

A bit difficult but well executed

Shawali's picture
Shawali
8413 pencils

The 60's meet Photoshop CS 6

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

salil.sharma's picture
salil.sharma
2278 pencils

excellent execution

artcurie's picture
artcurie
250 pencils

so wrong

butoke's picture
butoke
99 pencils

that air, it will kick your ass in the head

butoke's picture
butoke
99 pencils

_

butoke's picture
butoke
99 pencils

_

JeffP's picture
JeffP
810 pencils

Someone has seen Captain America recently

killazol1's picture
killazol1
354 pencils

no

shabab's picture
shabab
2 pencils

no idea !

kleenex's picture
kleenex
31485 pencils

no no and no...

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not so bad

kalra kieth's picture
kalra kieth
139 pencils

no.

SMB's picture
SMB
12 pencils

A big NO!

Wordfruit's picture
Wordfruit
1023 pencils

to me this seems a bit muddled, though i don't know enough about which environments and which workplaces you're suggesting to protect, and who you're aiming this ad at.

creastile's picture
creastile
8 pencils

Hi guys,
and thanks for all your feedback, even if they are negative feedback…

Actually, the idea behind this ad is simple: the client builds filters for protecting people from industrial dust in the workplace and for avoiding that industrial dust ends up in the environment. Tama's logo is a simplified filter from a graphic point of view, that remembers a shield.
Tama's filters protects people, so I thought it was important, in Tama's specific sector, to communicate the concept of "protection" and "safeness", that Tama's products permits to have. Nothing more: only this.
Finally, at the end of the work, we noticed a curious and funny thing: the name of the company, Tama, remembered us a bit the sound of "Captain America" and for that reason…. the ad title was capTAMAmerica :D

ningzuocheng's picture
ningzuocheng
28 pencils

oh, no

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