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capTAMAmerica, 3

Agency: 
Published/Aired: 
May 2012
Description: 

Protect the environment and your work with the finest air purification filters.

Advertising Agency: Graffiti, Arco & Milano, Italy
Creative Director: Lorenzo Cattoni
Art Director: Lorenzo Cattoni
Copywriter: Matteo Santulliana
Photographer: Ronny Kiaulehn
Post Producer: Michelangelo Rossino
Retouching: Francesco Della Torre

Comments (18)

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Highest Rated

ningzuocheng's picture
ningzuocheng
Activity Score 28

oh, no

EMV's picture
EMV
Activity Score 124

no

Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 176

A bit difficult but well executed

Shawali's picture
Shawali
Activity Score 8442

The 60's meet Photoshop CS 6

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

salil.sharma's picture
salil.sharma
Activity Score 2428

excellent execution

Designer Don't Do Different Things
They Do Things Differently

artcurie's picture
artcurie
Activity Score 361

so wrong

butoke's picture
butoke
Activity Score 99

that air, it will kick your ass in the head

butoke's picture
butoke
Activity Score 99

_

butoke's picture
butoke
Activity Score 99

_

JeffP's picture
JeffP
Activity Score 810

Someone has seen Captain America recently

killazol1's picture
killazol1
Activity Score 354

no

shabab's picture
shabab
Activity Score 2

no idea !

kleenex's picture
kleenex
Activity Score 43337

no no and no...

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not so bad

kalra kieth's picture
kalra kieth
Activity Score 139

no.

SMB's picture
SMB
Activity Score 12

A big NO!

Wordfruit's picture
Wordfruit
Activity Score 1023

to me this seems a bit muddled, though i don't know enough about which environments and which workplaces you're suggesting to protect, and who you're aiming this ad at.

creastile's picture
creastile
Activity Score 8

Hi guys,
and thanks for all your feedback, even if they are negative feedback…

Actually, the idea behind this ad is simple: the client builds filters for protecting people from industrial dust in the workplace and for avoiding that industrial dust ends up in the environment. Tama's logo is a simplified filter from a graphic point of view, that remembers a shield.
Tama's filters protects people, so I thought it was important, in Tama's specific sector, to communicate the concept of "protection" and "safeness", that Tama's products permits to have. Nothing more: only this.
Finally, at the end of the work, we noticed a curious and funny thing: the name of the company, Tama, remembered us a bit the sound of "Captain America" and for that reason…. the ad title was capTAMAmerica :D

ningzuocheng's picture
ningzuocheng
Activity Score 28

oh, no

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