TAM: Pins, Driver camp

School Bus Driver Training Camp
We won't take you to places you don't want to go.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant’Anna
Art Director: Fabio Rodrigues
Copywriter: Fabio Victoria
Photographer: Roberto Donaire
Additional credits:
Mock up: Claudio Rocha
Art Buyers: Monica Beretta, Eliane Pereira
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Manager: Alessandro Cardoni, Fernanda Ricci
Planner: Flavio Proença
Media team: Gustavo Gaion, Inajá Ramos
Client approval: Manoela Amaro
Published: April 2012

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schil79's picture
5 pencils

Art direction is good, but the message behind is to difficult to get it. Should use a better "american" CW next time.

Design Central's picture
Design Central
364 pencils

Better luck next time.

phoamcor's picture
1284 pencils


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