Great movies at 35,000 feet. New TAM onboard entertainment.
Advertising Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca
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42 Comments
Superb idea. Very fresh.
fakes go down faster
Good concept.Nice campaign.
Pedro Paes
www.labomboneracriativa.blogspot.com
this airline crash on air last year...
gold!
fucking great.
Without title ("Titanic") the campaign is illegible.
Tipical example of ad for a festival. Good for cannes, bad for rest of the world.
Agreed. If you don't see "Titanic" in the title, do you have clue one what this ad is all about? I sure didn't.
For the last time, Ivan, KEEP THE TITLES OFF THE ADS! Maybe then people will stop submitting stuff that needs a title to make any sense. A great ad shouldn't need any help. And THOSE are the ones that win at the award shows.
That's the last time I bring up the titles thing, I swear.
I got it without looking at the title. Even though, there should at least be the correct number of chimneys.
bad art direction. Boat seems like a container boat, not a passengers boat.
That's really fine.
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I think the King Kong version is more exciting and better art directed, but this campaign as a whole is great.
www.dasgoodads.com
totally agree. great concept with one excellent execution and one pretty bad.
Very Nice art
Superb concept
NICE, not too certain about the example but good.
This campaign is simply AWESOME! Congratulations!!!
Excellent idea, great job !!
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De nada sirve una Gran idea sin una Gran ejecución.
wow!!!
since a long time i didnt see a such a great work in this page
I'm not sure if the benefit is big enough for an Ariline. Great idea yes, but not sure about the relevance. Loved the concept.
I'd say having movies available on airplanes is a pretty big benefit. They sure as hell keep me from being bored to death.
Love the concept and execution both.
I feel it will work.
I've got a hard time believing this picture was taken from 36,000 feet.
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
I like them both A LOT. But I can't say I "love them."
It's more an executional idea rather than a conceptual one.
The whole thing smacks of being born out of a simple wordplay straight out of the brief: "entertainment at high altitudes." I do like the simplicity of creative thinking, but it feels like there wasn't much digging below the surface. But chances are, they probably didn't need to. (Hey, if Sony's Bravia work was such a big success, I don't see why this one can't be, too.)
I don't want to rain on everybody's parade here, and it's a great fun ad, but I just can't bring myself to giving it such a high praise like many others. And I don't have the time to go into the whole discussion of what makes an ad campaign "conceptual." Most of you already know...
good campaign
maddoxx
Awesome!
"What it is. What it was."
Passenger ship sinks. Hundreds perish in icy cold waters. Now THAT's entertainment.
Hmm...
why Titanic..?
Wouldnt it makes more sense if it is a more recent movie scene?
Nice job. Congrats.
"Sex sells. Truth even better."
A friend
I hope for them (and for their passengers) they are never going to broadcast "Pearl Harbor" or "9/11" on board...
That being said I also agree with the fact that you cannot understand it without the title. So yes definitely, this is so
a Cannes campaign...
haha, this makes me wanna see how it hits the aisberg :)
An airline showing movies from 1997 is not going to make me want to fly with them. I especially don't want to watch Titanic if I'm flying over any body of water.
And executionally, this likes it was taken from about 2,000 feet.
It's a nice idea, but seems more like an ad wank than an actual attempt to drum up business for a customer.
:rolleyes:
I saw a Viral campaign once with a 6-foot chicken that did whatever you told it to on the computer. Everyone knows there's no such thing as a 6-foot chicken. So stupid.
In other news, cows don't actually sing for BBQ sauce and Chiihuahuas rarely ask for Taco Bell.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
"I saw a Viral campaign once with a 6-foot chicken that did whatever you told it to on the computer."
really?
where?
where?
;-)
very very good. and to those who don't see a sinking ship ad for a product touting movies (and don't think "titanic") - you're probably just not smart.
THIS IS A GREAT CAMPAIGN!
Literally thinking...come on people. They are relating these scenes to great movies!
Great campaign!!! great job.
I can only Say , GREAT.
I love this ad. It's one of i'd like to made.
I would hate to travel watching such an old and bad movie by the way. It would be nice to get promotion partner with some new movies.
and... andre navas | design
Awesome!!! Can have more examples.
Congrats.
Fantastics.
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Just an opinion.
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Just an opinion.
very nice idea!
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in advertising SCRIPTA VOLANT
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in advertising SCRIPTA VOLANT
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This...is fucking brill.
I wanna see Neo fighting all the Agent Smiths :)
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks