TAM Airlines: King Kong

Great movies at 35,000 feet. New TAM onboard entertainment.

Advertising Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca

35 comments

sakibafridi's picture
sakibafridi
167 pencils

A fresh take. Very nice. Has this picked up yet?

NatalieM's picture
NatalieM
1687 pencils

Agreed. These are pretty great. New look on movies in an airplane.

Lip's picture
Lip
234 pencils
fluffy's picture
fluffy
236 pencils

Great, really like this. Very campaignable, too.

zikka's picture
zikka

nice one, good effort

Max2543's picture
Max2543

And... we have a winner!

Cris's picture
Cris
47 pencils

ahah! great!

dasgoodads's picture
dasgoodads
101 pencils

Great idea! A breath of fresh air.

theanc's picture
theanc
2781 pencils

This campaign is super b.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

john doe's picture
john doe
1571 pencils

really excellent. congrats!

The Pope's picture
The Pope
124 pencils

Love the ad! love the photo! GOOD RETOUCH! HATE THE LOGO AND WHERE IS SITUATED!!!!

NEVER THE LESS, GOOD WORK.

P.S. WASNT KING KONG A LITTLE BIGGER?

capobvious's picture
capobvious
68 pencils

small knit, but that ain't 35,000 feet. that's 1000 feet.

ragecg's picture
ragecg
73 pencils

"by The Pope:
.....GOOD RETOUCH! ...and wasnt kong bigger?"

Yes, a little bit bigger.

And about the "retouch":
All the ground vehicles, let alone the air conditioning units all over the rooftops, were not even made in the 20's, lol.

BAAAD retouch.

XL's picture
XL
214 pencils

If they'd actually put it at 35,000 feet none of those problems would have mattered. Then again, you wouldn't be able to distinguish what was going on in the ad, either.

I guess I'm not as high on these ads as everyone else. I just think it's an OK idea that's been exaggerated to make it clearer for the ad's sake.

Meh.

Jef's picture
Jef
150 pencils

Well done guys! It's one of those "I wish I had done it ideas"!!!!!!!!!!

Vicomte's picture
Vicomte
287 pencils

BOOOOOOOOOOOOOOMMMMMM. Brazil is alive

capobvious's picture
capobvious
68 pencils

didn't know it was dead.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I just hope this isn't a double page spread ad. Nobody wants to see a monkey in the gutter (although, I see them everywhere in Manhattan everyday...) And why isn't Google Earth credited? I like the fact that the agency didn't even bother to remove all the tourists out on the observation deck! Hilarious!!

getconnected2001's picture
getconnected2001
987 pencils

One more fan of this campaign!

riccardodimilano's picture
riccardodimilano
18 pencils

amazing ad!

Age's picture
Age
74 pencils

Great. Really like this.

Age
www.propagandopropaganda.blogspot.com

Guest commenter's picture
Guest commenter

Great ad!

Not that big of a fan of the logo placement either and I think the street could use some police cars or something to reflect the chaos that's happening above.

kre8's picture
kre8
989 pencils

idea: good.
visual: few holes like, its too low, the manhattan pic is too modern, that other plane looks attrocious..
line: seems a bit redundant. unnecessary. what new news are you giving me? only now you have great movies? what were you playing before? or did you even have movies before? i think the line could have worked alot harder to make a good campaign, great.

Seixas's picture
Seixas
95 pencils

Live movies at 35,000 feet.

saurabhsangai's picture
saurabhsangai
13 pencils

Great!

Jimmie's picture
Jimmie
127 pencils

Great one!

AD1014's picture
AD1014
307 pencils

wow. i'm jealous. GREAT stuff!

Chris's picture
Chris
1987 pencils

brilliant, these executions could roll on.

Guest commenter's picture
Guest commenter

I can't believe a company with a history of crashes like TAM could make such a joke.

borifasio's picture
borifasio
24 pencils

nice!!!

Boris

Jonny89's picture
Jonny89
17 pencils

I'm jealous. Great Job !!!

andré ™'s picture
andré ™
144 pencils

How can i look down from this point of view on an airplane?

It would be a killer ad if the point of view would be from inside the airplane, passanger's window.

FlyingDogs's picture
FlyingDogs
968 pencils

Sweet!

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rebelscum's picture
rebelscum
2110 pencils

Each one gets better. Fucking awesome.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

Wow, talk about a breath of fresh air. The concept is incredibly unique, extremely clever and beautifully executed. Tam Airlines really threw caution to the wind with this one, and the result is an ad that stands out in an industry of mostly safe, bland messaging. Great too the other ad from this campaign

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