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King Kong

Agency: 
Published/Aired: 
June 2008
Description: 

Great movies at 35,000 feet. New TAM onboard entertainment.

Advertising Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca

Comments (35)

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Highest Rated

Guest's picture
Guest

Wow, talk about a breath of fresh air. The concept is incredibly unique, extremely clever and beautifully executed. Tam Airlines really threw caution to the wind with this one, and the result is an ad that stands out in an industry of mostly safe, bland messaging. Great too the other ad from this campaign

sakibafridi's picture
sakibafridi
Activity Score 167

A fresh take. Very nice. Has this picked up yet?

NatalieM's picture
NatalieM
Activity Score 1685

Agreed. These are pretty great. New look on movies in an airplane.

Lip's picture
Lip
Activity Score 234
fluffy's picture
fluffy
Activity Score 236

Great, really like this. Very campaignable, too.

zikka's picture
zikka

nice one, good effort

Max2543's picture
Max2543

And... we have a winner!

Cris's picture
Cris
Activity Score 47

ahah! great!

dasgoodads's picture
dasgoodads
Activity Score 101

Great idea! A breath of fresh air.

theanc's picture
theanc
Activity Score 2783

This campaign is super b.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

john doe's picture
john doe
Activity Score 1571

really excellent. congrats!

The Pope's picture
The Pope
Activity Score 124

Love the ad! love the photo! GOOD RETOUCH! HATE THE LOGO AND WHERE IS SITUATED!!!!

NEVER THE LESS, GOOD WORK.

P.S. WASNT KING KONG A LITTLE BIGGER?

capobvious's picture
capobvious
Activity Score 68

small knit, but that ain't 35,000 feet. that's 1000 feet.

ragecg's picture
ragecg
Activity Score 73

"by The Pope:
.....GOOD RETOUCH! ...and wasnt kong bigger?"

Yes, a little bit bigger.

And about the "retouch":
All the ground vehicles, let alone the air conditioning units all over the rooftops, were not even made in the 20's, lol.

BAAAD retouch.

XL's picture
XL
Activity Score 214

If they'd actually put it at 35,000 feet none of those problems would have mattered. Then again, you wouldn't be able to distinguish what was going on in the ad, either.

I guess I'm not as high on these ads as everyone else. I just think it's an OK idea that's been exaggerated to make it clearer for the ad's sake.

Meh.

Jef's picture
Jef
Activity Score 174

Well done guys! It's one of those "I wish I had done it ideas"!!!!!!!!!!

Vicomte's picture
Vicomte
Activity Score 287

BOOOOOOOOOOOOOOMMMMMM. Brazil is alive

capobvious's picture
capobvious
Activity Score 68

didn't know it was dead.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I just hope this isn't a double page spread ad. Nobody wants to see a monkey in the gutter (although, I see them everywhere in Manhattan everyday...) And why isn't Google Earth credited? I like the fact that the agency didn't even bother to remove all the tourists out on the observation deck! Hilarious!!

getconnected2001's picture
getconnected2001
Activity Score 987

One more fan of this campaign!

riccardodimilano's picture
riccardodimilano
Activity Score 18

amazing ad!

Age's picture
Age
Activity Score 74

Great. Really like this.

Age
www.propagandopropaganda.blogspot.com

Guest commenter's picture
Guest commenter

Great ad!

Not that big of a fan of the logo placement either and I think the street could use some police cars or something to reflect the chaos that's happening above.

kre8's picture
kre8
Activity Score 989

idea: good.
visual: few holes like, its too low, the manhattan pic is too modern, that other plane looks attrocious..
line: seems a bit redundant. unnecessary. what new news are you giving me? only now you have great movies? what were you playing before? or did you even have movies before? i think the line could have worked alot harder to make a good campaign, great.

Seixas's picture
Seixas
Activity Score 95

Live movies at 35,000 feet.

saurabhsangai's picture
saurabhsangai
Activity Score 13

Great!

Jimmie's picture
Jimmie
Activity Score 127

Great one!

AD1014's picture
AD1014
Activity Score 307

wow. i'm jealous. GREAT stuff!

Chris's picture
Chris
Activity Score 1985

brilliant, these executions could roll on.

Guest commenter's picture
Guest commenter

I can't believe a company with a history of crashes like TAM could make such a joke.

borifasio's picture
borifasio
Activity Score 24

nice!!!

Boris

Jonny89's picture
Jonny89
Activity Score 17

I'm jealous. Great Job !!!

andré ™'s picture
andré ™
Activity Score 144

How can i look down from this point of view on an airplane?

It would be a killer ad if the point of view would be from inside the airplane, passanger's window.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Sweet!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

rebelscum's picture
rebelscum
Activity Score 2110

Each one gets better. Fucking awesome.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

Wow, talk about a breath of fresh air. The concept is incredibly unique, extremely clever and beautifully executed. Tam Airlines really threw caution to the wind with this one, and the result is an ad that stands out in an industry of mostly safe, bland messaging. Great too the other ad from this campaign

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