TAM Airlines: King Kong
Great movies at 35,000 feet. New TAM onboard entertainment.
Advertising Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca
36 Comments
A fresh take. Very nice. Has this picked up yet?
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http://www.sakibafridi.com
Agreed. These are pretty great. New look on movies in an airplane.
-Natalie
http://www.nataliemarion.com
Good job!!
Pedro Paes
www.labomboneracriativa.blogspot.com
Great, really like this. Very campaignable, too.
nice one, good effort
And... we have a winner!
ahah! great!
Great idea! A breath of fresh air.
www.dasgoodads.com
This campaign is super b.
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really excellent. congrats!
Love the ad! love the photo! GOOD RETOUCH! HATE THE LOGO AND WHERE IS SITUATED!!!!
NEVER THE LESS, GOOD WORK.
P.S. WASNT KING KONG A LITTLE BIGGER?
small knit, but that ain't 35,000 feet. that's 1000 feet.
"by The Pope:
.....GOOD RETOUCH! ...and wasnt kong bigger?"
Yes, a little bit bigger.
And about the "retouch":
All the ground vehicles, let alone the air conditioning units all over the rooftops, were not even made in the 20's, lol.
BAAAD retouch.
If they'd actually put it at 35,000 feet none of those problems would have mattered. Then again, you wouldn't be able to distinguish what was going on in the ad, either.
I guess I'm not as high on these ads as everyone else. I just think it's an OK idea that's been exaggerated to make it clearer for the ad's sake.
Meh.
Well done guys! It's one of those "I wish I had done it ideas"!!!!!!!!!!
BOOOOOOOOOOOOOOMMMMMM. Brazil is alive
didn't know it was dead.
I just hope this isn't a double page spread ad. Nobody wants to see a monkey in the gutter (although, I see them everywhere in Manhattan everyday...) And why isn't Google Earth credited? I like the fact that the agency didn't even bother to remove all the tourists out on the observation deck! Hilarious!!
One more fan of this campaign!
amazing ad!
Great. Really like this.
Age
www.propagandopropaganda.blogspot.com
Great ad!
Not that big of a fan of the logo placement either and I think the street could use some police cars or something to reflect the chaos that's happening above.
idea: good.
visual: few holes like, its too low, the manhattan pic is too modern, that other plane looks attrocious..
line: seems a bit redundant. unnecessary. what new news are you giving me? only now you have great movies? what were you playing before? or did you even have movies before? i think the line could have worked alot harder to make a good campaign, great.
Live movies at 35,000 feet.
"What it is. What it was."
Great!
Great one!
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
very nice.
your work is your identity.
http://harshikcreations.blogspot.com/
wow. i'm jealous. GREAT stuff!
brilliant, these executions could roll on.
I can't believe a company with a history of crashes like TAM could make such a joke.
nice!!!
Boris
I'm jealous. Great Job !!!
How can i look down from this point of view on an airplane?
It would be a killer ad if the point of view would be from inside the airplane, passanger's window.
and... andre navas | design
Sweet!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Each one gets better. Fucking awesome.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Wow, talk about a breath of fresh air. The concept is incredibly unique, extremely clever and beautifully executed. Tam Airlines really threw caution to the wind with this one, and the result is an ad that stands out in an industry of mostly safe, bland messaging. Great too the other ad from this campaign