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TAM Airlines: King Kong

TAM Airlines: King Kong
Your rating: None Average: 8 (28 votes)

Great movies at 35,000 feet. New TAM onboard entertainment.

Advertising Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca

Comments

sakibafridi's picture 159 pencils

A fresh take. Very nice. Has this picked up yet?

NatalieM's picture 1693 pencils

Agreed. These are pretty great. New look on movies in an airplane.

Pedro Paes's picture 217 pencils
fluffy's picture 240 pencils

Great, really like this. Very campaignable, too.

zikka's picture

nice one, good effort

Max2543's picture

And... we have a winner!

Cris's picture 47 pencils

ahah! great!

dasgoodads's picture 101 pencils

Great idea! A breath of fresh air.

theanc's picture 2458 pencils
john doe's picture 1501 pencils

really excellent. congrats!

The Pope's picture 126 pencils

Love the ad! love the photo! GOOD RETOUCH! HATE THE LOGO AND WHERE IS SITUATED!!!!

NEVER THE LESS, GOOD WORK.

P.S. WASNT KING KONG A LITTLE BIGGER?

capobvious's picture 68 pencils

small knit, but that ain't 35,000 feet. that's 1000 feet.

ragecg's picture 70 pencils

"by The Pope:
.....GOOD RETOUCH! ...and wasnt kong bigger?"

Yes, a little bit bigger.

And about the "retouch":
All the ground vehicles, let alone the air conditioning units all over the rooftops, were not even made in the 20's, lol.

BAAAD retouch.

XL's picture 216 pencils

If they'd actually put it at 35,000 feet none of those problems would have mattered. Then again, you wouldn't be able to distinguish what was going on in the ad, either.

I guess I'm not as high on these ads as everyone else. I just think it's an OK idea that's been exaggerated to make it clearer for the ad's sake.

Meh.

Jef's picture 15 pencils

Well done guys! It's one of those "I wish I had done it ideas"!!!!!!!!!!

Vicomte's picture 287 pencils

BOOOOOOOOOOOOOOMMMMMM. Brazil is alive

capobvious's picture 68 pencils

didn't know it was dead.

Jet Propulsion Lab's picture 10602 pencils

I just hope this isn't a double page spread ad. Nobody wants to see a monkey in the gutter (although, I see them everywhere in Manhattan everyday...) And why isn't Google Earth credited? I like the fact that the agency didn't even bother to remove all the tourists out on the observation deck! Hilarious!!

getconnected2001's picture 992 pencils

One more fan of this campaign!

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http://indianadsblog.blogspot.com/
Indian Ads Update

riccardodimilano's picture 18 pencils

amazing ad!

Age's picture 74 pencils

Great. Really like this.

Age
www.propagandopropaganda.blogspot.com

Guest commenter's picture

Great ad!

Not that big of a fan of the logo placement either and I think the street could use some police cars or something to reflect the chaos that's happening above.

kre8's picture 993 pencils

idea: good.
visual: few holes like, its too low, the manhattan pic is too modern, that other plane looks attrocious..
line: seems a bit redundant. unnecessary. what new news are you giving me? only now you have great movies? what were you playing before? or did you even have movies before? i think the line could have worked alot harder to make a good campaign, great.

Seixas's picture 95 pencils

Live movies at 35,000 feet.

"What it is. What it was."

saurabhsangai's picture 4 pencils

Great!

Jimmie's picture 127 pencils

Great one!

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

the killer's picture 1487 pencils

very nice.

your work is your identity.
http://harshikcreations.blogspot.com/

AD1014's picture 298 pencils

wow. i'm jealous. GREAT stuff!

Chris's picture 1855 pencils

brilliant, these executions could roll on.

Guest commenter's picture

I can't believe a company with a history of crashes like TAM could make such a joke.

borifasio's picture 24 pencils

nice!!!

Boris

Jonny89's picture 17 pencils

I'm jealous. Great Job !!!

andré ™'s picture 144 pencils

How can i look down from this point of view on an airplane?

It would be a killer ad if the point of view would be from inside the airplane, passanger's window.

and... andre navas | design

FlyingDogs's picture 972 pencils

Sweet!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

rebelscum's picture 1867 pencils

Each one gets better. Fucking awesome.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of points and $1.50 so I'm off to Starbucks

Guest's picture
10

Wow, talk about a breath of fresh air. The concept is incredibly unique, extremely clever and beautifully executed. Tam Airlines really threw caution to the wind with this one, and the result is an ad that stands out in an industry of mostly safe, bland messaging. Great too the other ad from this campaign

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