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Check in on-line, 4

Agency Network: 
Published/Aired: 
June 2011
Description: 

Advertising Agency: TBWA\Frederick, Santiago de Chile, Chile

Print advertisment created by TBWA, Chile for TAM Airlines, within the category: Transport.

Fly faster.
Check-in online.
www.tamairlines.com

Executive Creative Director: Eduardo Novión
Creative Director: Cristián López
Art Director: Felipe Ortiz
Illustrator: Daniel Cáceres
Copywriters: Daniel González, Kote Kaid, Felipe Utreras

Comments (5)

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CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thing is, you don't fly faster; the plane's going to leave at the same time. These illustrations are nice for a cartoon, but they all show anger being directed against the product: is that wise?

dbor's picture
dbor
Activity Score 1455

Ads for vandals?

AdBuzzer's picture
AdBuzzer
Activity Score 1174

A very wrong way of communicating the benefit of online check-in.

ace85le's picture
ace85le
Activity Score 3935

Student work to me.

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purshotham's picture
purshotham
Activity Score 457

The basic idea in this campaign is wrong...

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