TAM Airlines: Check in on-line, 4

Fly faster.
Check-in online.
www.tamairlines.com

Advertising Agency: TBWA\Frederick, Santiago de Chile, Chile
Executive Creative Director: Eduardo Novión
Creative Director: Cristián López
Art Director: Felipe Ortiz
Illustrator: Daniel Cáceres
Copywriters: Daniel González, Kote Kaid, Felipe Utreras

5 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Thing is, you don't fly faster; the plane's going to leave at the same time. These illustrations are nice for a cartoon, but they all show anger being directed against the product: is that wise?

dbor's picture
dbor
1455 pencils

Ads for vandals?

AdBuzzer's picture
AdBuzzer
1168 pencils

A very wrong way of communicating the benefit of online check-in.

ace85le's picture
ace85le
3939 pencils

Student work to me.

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purshotham's picture
purshotham
455 pencils

The basic idea in this campaign is wrong...

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