Taj Tea Trail: Metamorphosis

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure

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wildbore's picture
749 pencils

2 much!!

sumsum's picture
615 pencils

this is great!!! the first time i really consider having a tea!:)

a2o's picture
139 pencils

Great work Avadhut & Abijit...

Aprt from Gr88 visuals... Nothing much to talk abt strategy...

copy part could have been more Compelling... i guess it is the weak part but then its more of visual based concept so ok...

but def... somethin missing... can somebody hlp

jazarah's picture
1262 pencils


poojagadodia's picture
194 pencils

loved it.....:)

p_hollis's picture
34 pencils

This series is absolutely beautiful and works well as a branding campaign, but the copywriter could have woken up and made these work harder for their client. Something alluding to the plant-like image of the splash would have made them more memorible.

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