Taj Tea Trail: Metamorphosis

Taj Tea Trail: Metamorphosis

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure

Average: 4.7 (10 votes)

Comments

TheAdMad's picture
Submitted by TheAdMad on Thu, 2008-03-27 22:03.

Great illustrations!

The Ad Mad

wildbore's picture
Submitted by wildbore on Thu, 2008-03-27 23:48.

2 much!!

Submitted by sumsum on Fri, 2008-03-28 03:26.

this is great!!! the first time i really consider having a tea!:)

Submitted by a2o on Fri, 2008-03-28 04:23.

Great work Avadhut & Abijit...

Aprt from Gr88 visuals... Nothing much to talk abt strategy...

copy part could have been more Compelling... i guess it is the weak part but then its more of visual based concept so ok...

but def... somethin missing... can somebody hlp

---
a2obspl

www.alpha2omega.in

jazarah's picture
Submitted by jazarah on Fri, 2008-03-28 05:00.

nice

http://jazarah.net/blog/

Submitted by poojagadodia on Fri, 2008-03-28 06:53.

http://www.watgame.com
loved it.....:)

Submitted by p_hollis on Fri, 2008-03-28 08:07.

This series is absolutely beautiful and works well as a branding campaign, but the copywriter could have woken up and made these work harder for their client. Something alluding to the plant-like image of the splash would have made them more memorible.

For every vision, there is a revision