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Taj Tea Trail: Metamorphosis

Taj Tea Trail: Metamorphosis
Your rating: None Average: 4.7 (10 votes)

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure

Comments

TheAdMad's picture 557 pencils
TheAdMad | Thu, 2008-03-27 22:03

Great illustrations!

The Ad Mad

wildbore's picture 602 pencils
wildbore | Thu, 2008-03-27 23:48

2 much!!

sumsum's picture 623 pencils
sumsum | Fri, 2008-03-28 03:26

this is great!!! the first time i really consider having a tea!:)

a2o's picture 139 pencils
a2o | Fri, 2008-03-28 04:23

Great work Avadhut & Abijit...

Aprt from Gr88 visuals... Nothing much to talk abt strategy...

copy part could have been more Compelling... i guess it is the weak part but then its more of visual based concept so ok...

but def... somethin missing... can somebody hlp

---
a2obspl

www.alpha2omega.in

jazarah's picture 1272 pencils
jazarah | Fri, 2008-03-28 05:00

nice

http://jazarah.net/blog/

poojagadodia's picture 194 pencils
poojagadodia | Fri, 2008-03-28 06:53

http://www.watgame.com
loved it.....:)

http://www.WATGame.com

p_hollis's picture 34 pencils
p_hollis | Fri, 2008-03-28 08:07

This series is absolutely beautiful and works well as a branding campaign, but the copywriter could have woken up and made these work harder for their client. Something alluding to the plant-like image of the splash would have made them more memorible.

For every vision, there is a revision

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