Taj Tea Trail: Genesis

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure

March 2008


sumsum's picture
615 pencils

all three are really nice! I love it putting the product in a new light and style! awsome!!!

poojagadodia's picture
194 pencils


fondafo's picture
418 pencils

very nice!

new designer's picture
new designer
98 pencils

well captured

conan o brien's picture
conan o brien
90 pencils


cullers's picture
332 pencils

They are attractive. Perhaps the audience knows the product better, but what is a tea GRANULE? I googled it and found out you use them in Chai instead of regular tea leaves, but I'm not sure what they do and why. Is it beneficial to have a granule over a leaf for some reason? I'm asking more as a tea drinker. The idea of a granule makes me think of instant coffee which puts me off. Is it like that, a little compressed lump of instant tea?

Log in or register to post comments