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Genesis

Agency: 
Published/Aired: 
March 2008
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Description: 

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure

Comments (6)

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cullers's picture
cullers
332 Activity Scores

They are attractive. Perhaps the audience knows the product better, but what is a tea GRANULE? I googled it and found out you use them in Chai instead of regular tea leaves, but I'm not sure what they do and why. Is it beneficial to have a granule over a leaf for some reason? I'm asking more as a tea drinker. The idea of a granule makes me think of instant coffee which puts me off. Is it like that, a little compressed lump of instant tea?

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