Taj Tea Trail: Genesis

Taj Tea Trail: Genesis

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure

Average: 4.6 (7 votes)

Comments

Submitted by sumsum on Fri, 2008-03-28 03:27.

all three are really nice! I love it putting the product in a new light and style! awsome!!!

Submitted by poojagadodia on Fri, 2008-03-28 06:54.

http://www.watgame.com
....wonderfullll:)

Submitted by fondafo on Fri, 2008-03-28 07:46.

very nice!

Submitted by new designer on Fri, 2008-03-28 15:56.

well captured

Submitted by conan o brien on Tue, 2008-04-01 09:52.

NICE IDEA.

Submitted by cullers on Wed, 2008-04-02 19:23.

They are attractive. Perhaps the audience knows the product better, but what is a tea GRANULE? I googled it and found out you use them in Chai instead of regular tea leaves, but I'm not sure what they do and why. Is it beneficial to have a granule over a leaf for some reason? I'm asking more as a tea drinker. The idea of a granule makes me think of instant coffee which puts me off. Is it like that, a little compressed lump of instant tea?