Taj Tea Trail: Divinity

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure


sumsum's picture
615 pencils

again: very nice!

tjb1970's picture
492 pencils

i don't get these at all. the illustrations are appealing, but there doesn't appear to be an idea here.

Misstree's picture
425 pencils

these r really beautiful...makes me want 2 drink some tea. but, the copywriter should have had a line connecting it 2 the above thoughts like genesis, divinity etc. or at least connected it 2 an art form or something.

It falls a li'l flat just coz of the lack of a good line.


Not all who wander are lost.

angieraj's picture
428 pencils

It took three ads to realize that this is the pattern that tea makes. Its beautiful, like snowflakes and their individual shapes. The visual is very pleasing. Something seems amiss though, not quite sure what it is.

Cognito Ergo Sum

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