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Comments (20)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

I like this, but sadly, not everyone will get this. *tsk,tsk*

---------
"Nihil sub sole novum"

lairo's picture
lairo

maybe in the 90¨s

tima_dematae's picture
tima_dematae
Activity Score 38

Ewwww

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

Hmmmm

postman's picture
postman
Activity Score 951

Funny typo, ivan! (They're not selling less cheese, are they?)
About the ad: I guess, it's saying that the tailor uses a smaller measuring tape because people aren't as fat as they were with fat cheese. This is way too far fetched for me. I don't think the target audience will get it.

doubleturban's picture
doubleturban
Activity Score 118

Say cheese

second_creator's picture
second_creator
Activity Score 754

yeh! loved it

copywriter

picturejockey's picture
picturejockey
Activity Score 658

I think you misread the while posting this Ivan. The ad says 60% less fat, not 60% less cheese.

nirmalranganathan's picture
nirmalranganathan
Activity Score 142

Though a good thought going with the tape, it is looking almost inconspicuous for people to note and get the idea...

pinkusfloydus's picture
pinkusfloydus
Activity Score 90

Good. Quite good.

Kateter's picture
Kateter
Activity Score 2029

shorter tape is a veeeeery old and overused idea. putting it in such compex photo doesn't make it good - it makes it worse. so this is bad.

xiake1314's picture
xiake1314
Activity Score 14

关于瘦身的产品已经很多了,不是皮带短了,就是衣服很瘦。
通过裁缝师,这也是一种表达方式,感觉不够新颖。

To be myself

Guest's picture
Guest

when was this ad released? and which publication?

JAGGY's picture
JAGGY
Activity Score 1382

i love it

Jaggy, MICA Ahmedabad

everartz's picture
everartz
Activity Score 7609

it also took me a while to get it.. its no that great ad just ok...

| Everartz |

tjb1970's picture
tjb1970
Activity Score 492

i like it. took a second to get, but not so long that it pissed me off.

Adiads's picture
Adiads

Sweeeeeeettt!!!! And the beauty of the concept is that it takes about a second to kick in.

Loved the execution as well.

Adiads's picture
Adiads

Great going Pranjal!

lonetta's picture
lonetta
Activity Score 12

not that GOOD....

Guest's picture
Guest

It would of worked just as well, if you showed only the tape. This is the equivallent of a major hollywood production
with a very weak storyline.

dollypoppin's picture
dollypoppin
Activity Score 1423

I like this, but sadly, not everyone will get this. *tsk,tsk*

---------
"Nihil sub sole novum"

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