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Bird

Agency: 
Published/Aired: 
May 2011
31418
Description: 

Artistic Director Mark Forgan

Print advertisment created by BBDO, France for Tag Heuer, within the category: Personal Accessories.

The mikrograph. Precise to 1/100th of a second.

Advertising Agency: CLM BBDO, France
Chief Creative Directors: Jean-François Sacco, Gilles Fichteberg
Creative Director: Fabien Mouillard
Copywriter: Jamie Standen
3D Production: Mecanique Generale
3D Designer: Baptiste Masse
Art Buyer: Sylvie Etchemaite
Acount Manager: Bertille Toledano, Nicolas Fabre, Brune Faillot, Adrien Sammut

Comments (30)

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abdeLooK's picture
abdeLooK
Activity Score 250

very nice..

morse's picture
morse
Activity Score 17867

Outstanding art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jjf's picture
jjf
Activity Score 260

awesome combination! Works as a camera ad too with minor tweaks.

ace85le's picture
ace85le
Activity Score 3935

Looks good but a bit comical.

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

axeanne_123's picture
axeanne_123
Activity Score 23

this idea reminds me of ideas in very fast sports car ads 0-100 in 3 secs...i like the visual and concept

axeanne_123's picture
axeanne_123
Activity Score 23

sorry forgot to put this in :$

NONE™'s picture
NONE™
Activity Score 209

Bien!!!

NONE™

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

i like it.
well done.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
Kriativity
Activity Score 414

love it..

MidasTouch's picture
MidasTouch
Activity Score 1024

The flower is too much (imho).
I like how they associated something really precious, sensitive (the bird) with something very set, very minutely detailed (the mechanism).
Poetic.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

HappyHour's picture
HappyHour
Activity Score 2381

I found the flower to be necessary for the "precision" message, saying the hummingbird flaps its wings 50 times a second and can still get its pinpoint beak into the flower.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Fantastic! Idea and execution makes total sense with the brand.
Bravo. Bravo.

ofband's picture
ofband
Activity Score 83

It was TIME to make a good ad for watches :D excellent execution... Love it !

You can do it !

Lodi2's picture
Lodi2
Activity Score 19

YES.

Winged's picture
Winged
Activity Score 23

amazin concept and art work.....loved it...

namrata

svdg's picture
svdg
Activity Score 54

love it both, the artwork and tag heuer hahahaha... great work congratulations

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Wow! Beautiful work.
And a great concept to back it up.

Bob.C's picture
Bob.C
Activity Score 1159

using watch parts for pictures is nothing new, split second images are nothing new, but putting them together as a concept and rounding it off with clean copy = nearly perfect ad

bakamono's picture
bakamono
Activity Score 1002

Sorry animals and robots been done so many times before...

because therefore it is

HappyHour's picture
HappyHour
Activity Score 2381

Don't be sorry, think deeper.

kleenex's picture
kleenex
Activity Score 48489

SCREW the watch I want the animals..

NataliaLima's picture
NataliaLima
Activity Score 1380

very cool steampunk visual

AdBuzzer's picture
AdBuzzer
Activity Score 1174

For sure it's attention-grabbing and matches the brand & product well. Apart from that it's also a beautiful visual.

Dirgha's picture
Dirgha
Activity Score 103

loved the concept and the art

saumya's picture
saumya
Activity Score 244

reminds me of samsung

ad loving mad creative. find me on desicreative.

jacobo9063's picture
jacobo9063
Activity Score 8

excellente me encanta esta pieza

denize's picture
denize
Activity Score 81

very nice art

brendansparrow's picture
brendansparrow
Activity Score 202

The hummingbird is a great metaphor for the quality and reliability of a Tag Heuer watch, the execution with the frog doesn't quite carry the same weight with its message.

maryblonde's picture
maryblonde
Activity Score 11

Wow. Great art direction and amazing idea. Superb

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