Tag Heuer: Bird
The mikrograph. Precise to 1/100th of a second.
Advertising Agency: CLM BBDO, France
Chief Creative Directors: Jean-François Sacco, Gilles Fichteberg
Creative Director: Fabien Mouillard
Copywriter: Jamie Standen
Artistic Director Mark Forgan
3D Production: Mecanique Generale
3D Designer : Baptiste Masse
Art Buyer: Sylvie Etchemaite
Acount Manager: Bertille Toledano, Nicolas Fabre, Brune Faillot, Adrien Sammut
32 Comments
very nice..
Outstanding art direction.
What hath God wrought
awesome combination! Works as a camera ad too with minor tweaks.
Looks good but a bit comical.
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this idea reminds me of ideas in very fast sports car ads 0-100 in 3 secs...i like the visual and concept
sorry forgot to put this in :$
Bien!!!
NONE™
i like it.
well done.
"If you are irritated by every rub, how will you be polished?"
— Rumi
love it..
The flower is too much (imho).
I like how they associated something really precious, sensitive (the bird) with something very set, very minutely detailed (the mechanism).
Poetic.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I found the flower to be necessary for the "precision" message, saying the hummingbird flaps its wings 50 times a second and can still get its pinpoint beak into the flower.
Fantastic! Idea and execution makes total sense with the brand.
Bravo. Bravo.
It was TIME to make a good ad for watches :D excellent execution... Love it !
YES.
http://adsoftheworld.com/forum/exhibition/leatherman_the_pocket_surviv...
amazin concept and art work.....loved it...
namrata
love it both, the artwork and tag heuer hahahaha... great work congratulations
Wow! Beautiful work.
And a great concept to back it up.
using watch parts for pictures is nothing new, split second images are nothing new, but putting them together as a concept and rounding it off with clean copy = nearly perfect ad
http://we-convince.com
Sorry animals and robots been done so many times before...
because therefore it is
Don't be sorry, think deeper.
SCREW the watch I want the animals..
Though I like the look of it, animals made of metal pieces has been done quite a few times... for Audi, for cube bicycles...and more...
for recycling and environment.
because therefore it is
very cool steampunk visual
For sure it's attention-grabbing and matches the brand & product well. Apart from that it's also a beautiful visual.
http://adbuzzer.wordpress.com
loved the concept and the art
reminds me of samsung
ad loving mad creative | http://www.desicreative.com/forum
excellente me encanta esta pieza
very nice art
The hummingbird is a great metaphor for the quality and reliability of a Tag Heuer watch, the execution with the frog doesn't quite carry the same weight with its message.
Wow. Great art direction and amazing idea. Superb