Tag Heuer: Bird

The mikrograph. Precise to 1/100th of a second.

Advertising Agency: CLM BBDO, France
Chief Creative Directors: Jean-François Sacco, Gilles Fichteberg
Creative Director: Fabien Mouillard
Copywriter: Jamie Standen
Artistic Director Mark Forgan
3D Production: Mecanique Generale
3D Designer : Baptiste Masse
Art Buyer: Sylvie Etchemaite
Acount Manager: Bertille Toledano, Nicolas Fabre, Brune Faillot, Adrien Sammut

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30 comments

abdeLooK's picture
abdeLooK
252 pencils

very nice..

morse's picture
morse
15590 pencils

Outstanding art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jjf's picture
jjf
258 pencils

awesome combination! Works as a camera ad too with minor tweaks.

ace85le's picture
ace85le
3939 pencils

Looks good but a bit comical.

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axeanne_123's picture
axeanne_123
23 pencils

this idea reminds me of ideas in very fast sports car ads 0-100 in 3 secs...i like the visual and concept

axeanne_123's picture
axeanne_123
23 pencils

sorry forgot to put this in :$

NONE™'s picture
NONE™
209 pencils

Bien!!!

NONE™

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

i like it.
well done.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
Kriativity
418 pencils

love it..

MidasTouch's picture
MidasTouch
1024 pencils

The flower is too much (imho).
I like how they associated something really precious, sensitive (the bird) with something very set, very minutely detailed (the mechanism).
Poetic.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

HappyHour's picture
HappyHour
2387 pencils

I found the flower to be necessary for the "precision" message, saying the hummingbird flaps its wings 50 times a second and can still get its pinpoint beak into the flower.

Nike Diesel's picture
Nike Diesel
13339 pencils

Fantastic! Idea and execution makes total sense with the brand.
Bravo. Bravo.

ofband's picture
ofband
81 pencils

It was TIME to make a good ad for watches :D excellent execution... Love it !

You can do it !

Lodi2's picture
Lodi2
19 pencils

YES.

Winged's picture
Winged
23 pencils

amazin concept and art work.....loved it...

namrata

svdg's picture
svdg
54 pencils

love it both, the artwork and tag heuer hahahaha... great work congratulations

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Wow! Beautiful work.
And a great concept to back it up.

Bob.C's picture
Bob.C
1135 pencils

using watch parts for pictures is nothing new, split second images are nothing new, but putting them together as a concept and rounding it off with clean copy = nearly perfect ad

bakamono's picture
bakamono
1006 pencils

Sorry animals and robots been done so many times before...

because therefore it is

HappyHour's picture
HappyHour
2387 pencils

Don't be sorry, think deeper.

kleenex's picture
kleenex
26822 pencils

SCREW the watch I want the animals..

NataliaLima's picture
NataliaLima
1380 pencils

very cool steampunk visual

AdBuzzer's picture
AdBuzzer
1168 pencils

For sure it's attention-grabbing and matches the brand & product well. Apart from that it's also a beautiful visual.

Dirgha's picture
Dirgha
103 pencils

loved the concept and the art

saumya's picture
saumya
194 pencils

reminds me of samsung

ad loving mad creative

jacobo9063's picture
jacobo9063
8 pencils

excellente me encanta esta pieza

denize's picture
denize
81 pencils

very nice art

brendansparrow's picture
brendansparrow
204 pencils

The hummingbird is a great metaphor for the quality and reliability of a Tag Heuer watch, the execution with the frog doesn't quite carry the same weight with its message.

maryblonde's picture
maryblonde
11 pencils

Wow. Great art direction and amazing idea. Superb

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