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18 Comments
Not bad. Would make for some nice ambient pieces, vinyl floor stickers etc. Quite obvious but nice phoography
there are at least 10 ads like this one. one of those shortlisted in cannes.
if i hadn't seen similar ads - if i were a mindless consumer - i would LOVE this series. it may even get my lazy ass off the couch and down to this taekwondo school for lessons. maybe. at least it would definitely make me laugh.
mindless consumer - i bet there are many consumers that are far smarter than you.
Definitely cool.
I've seen this idea before, though. I'll try to dig it up.
Zeid said it. So did writergeekdez. So did cwiss. this site attracts really fair responses for the most part. 7.5 due to the familiarity of this great ad.
much better than taht dreaded karate chop in the middle of the forest!
The least they could have done is put a phone number next to the logo. Anyway.
Persons who talk negatively about this ad should be given the mosquito's treatment.
Karate school ads fall in the same category as ads for condoms and tattoo parlors. I'm much more impressed with a great ad for a bank. Is it clever? Sure. But so are the thousands of other karate school ads featured in student books everywhere.
credits are:
luca lorenzini: copy
luca pannese: art director
paolo franco: photograph
Y&R Milan
it's a real ad.
The message is clear, I also like the positioning of the footprint well above the top of the door. A message inside a message. This is why I disagree with you --"cwiss" Tue, 2006-07-18 15:27 as far as the:
--“vinyl floor stickers“---
It would negate the interior of the execution. Your other points are valid, I am just thinking you didn’t take note of how high the kick is.
<<>><<>>
made in the usa. go home.
Ya it's nice...
we need a headline and a subhead;headline:taekwondo is higher than taekwondoor; subhead: you can
call others taekwondoor.
Great ad
Roochster
it looks like a Godzilla ad
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
There was an ad just like this done by an ad agency in Minneapolis for a kickboxing studio. I did some digging and found it: http://www.claritycoverdalefury.com
go here and click on print, scroll down until you find the ad.
The one posted in this forum is executed much, much better than the one Clarity did.