TAC: Grieving mother

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Art Director: Pete Becker
Copywriter: Nigel Dawson

Published: 
December 2010

7 comments

everartz's picture
everartz
7609 pencils

so whats this sad text led ad for?
whats TAC?

| Everartz |

Billoughsby's picture
Billoughsby
5144 pencils

Transport Accident Commission.

Here's their site: http://www.tac.vic.gov.au/jsp/corporate/homepage/home.jsp

Purpose stated as education, accident prevention and rehabilitation.

News headlines there include

• Regional Roads Deadly: Motorists Receive Final Christmas Warning

• A Free Gift That Could Save Your Mate's Life

• Students Strap in to Win for Seatbelt Cause

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

Do we have the client to thank for the fourth line?

This loses the usual bite to the bone of TAC work.

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
5144 pencils

(imho: Excellent call, RK. Deletion of that line would free this to rise to a higher level.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Sdb's picture
Sdb
1362 pencils

The message is clear..

manumartin5's picture
manumartin5
1196 pencils

I just knew.. what TAC is by Billoughsby
for this the message is very clear. .. and emotional connect is there.

jackblack's picture
jackblack
2350 pencils

I wouldn't want to be in that picture. Be safe everyone.

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