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Grieving mother

Agency: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Art Director: Pete Becker
Copywriter: Nigel Dawson

Comments (7)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2355

I wouldn't want to be in that picture. Be safe everyone.

everartz's picture
everartz
Activity Score 7609

so whats this sad text led ad for?
whats TAC?

| everartz |

Billoughsby's picture
Billoughsby
Activity Score 5142

Transport Accident Commission.

Here's their site: http://www.tac.vic.gov.au/jsp/corporate/homepage/home.jsp

Purpose stated as education, accident prevention and rehabilitation.

News headlines there include

• Regional Roads Deadly: Motorists Receive Final Christmas Warning

• A Free Gift That Could Save Your Mate's Life

• Students Strap in to Win for Seatbelt Cause

That's it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Do we have the client to thank for the fourth line?

This loses the usual bite to the bone of TAC work.

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
Activity Score 5142

(imho: Excellent call, RK. Deletion of that line would free this to rise to a higher level.)

That's it.

Sdb's picture
Sdb
Activity Score 1362

The message is clear..

manumartin5's picture
manumartin5
Activity Score 1196

I just knew.. what TAC is by Billoughsby
for this the message is very clear. .. and emotional connect is there.

jackblack's picture
jackblack
Activity Score 2355

I wouldn't want to be in that picture. Be safe everyone.

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