TAC Drink Drive: Tall Glass

One more in the bar. One more in the ground.
If you think you're over the limit you probably are.

Advertising Agency: Grey, Melbourne, Australia
Creative Directors: Jay Furby, Nigel Dawson
Copywriter / Art Director: Jay Furby
Art Director: David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
Illustrator: Barry Disco
Account manager: Marissa Jones, Claudia McInerney

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8 comments

pierrelastname's picture
pierrelastname
2869 pencils

no no

jackblack's picture
jackblack
2230 pencils

'A' for effort. But not quite there.

ace85le's picture
ace85le
3941 pencils

The whole thing is very forced. It's like they just choose one random image first and then conceptualize backward with an awkward tagline.

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Glut's picture
Glut
3947 pencils

i like the idea, perhaps art work could be better. Too explained.

bakamono's picture
bakamono
1006 pencils

I think there was another ad using drinks and poles, maybe I am wrong.

because therefore it is

Ed Rapport's picture
Ed Rapport
724 pencils

I like the copy for one, but the visual is overkill and some elements don't quite fit.. A telephone pole in a life size glass... with sand in it? A+ for on copy C- on art direction..

AD-rian's picture
AD-rian
261 pencils

Agreed...the "One more in the bar, one more in the ground" is pretty strong. The visual doesn't add much though.

Wikimarketing.org's picture
Wikimarketing.org
25 pencils

just print? it' ll be good ambient

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