TAC Drink Drive: Margarita

One more in the bar. One more in the ground.
If you think you're over the limit you probably are.

Advertising Agency: Grey, Melbourne, Australia
Creative Directors: Jay Furby, Nigel Dawson
Copywriter / Art Director: Jay Furby
Art Director: David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
Illustrator: Barry Disco
Account manager: Marissa Jones, Claudia McInerney

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9 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Bit light and frothy for a TAC ad?

Will Think for Salary

Richard Finch's picture
Richard Finch
201 pencils

Having spent a significant amount of time researching anything and everything related to "Don't Drink & Drive" advertising over the passed few years, I have to say that apart from a well constructed visual, this particular ad does not hold its ground well.

Should I not compare it to past ads in this domain, it still doesn't transpose the idea clearly, although I find the line compelling.

bathsheba's picture
bathsheba
220 pencils

Oh my. No, no, no. Even the retouching is a bit hit and miss.

ace85le's picture
ace85le
3939 pencils

How about Dont Drink and Work.

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Rotzgoht's picture
Rotzgoht
186 pencils

Funny, I lol'd.

charlottebree's picture
charlottebree
84 pencils

There is a good idea in there somewhere.

Pentastic's picture
Pentastic
53 pencils

decent copy.

Ed Rapport's picture
Ed Rapport
724 pencils

Yea, the copy is quite good but the visual looks more on the amateur side.. A martini glasses with a traffic sign in it...for reals?

denize's picture
denize
81 pencils

it could be better

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