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Confusion, Overpass

Agency: 
Published/Aired: 
May 2012
Description: 

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon

Comments (16)

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Highest Rated

jackcoooper's picture
jackcoooper
Activity Score 93

Echer art, I liked

arvin's picture
arvin
Activity Score 341

good job.

vote4pedro's picture
vote4pedro
Activity Score 4601

bad photoshop/retouching. if they couldn't afford to shoot it right, they should have just paid an illustrator to do it in escher's style.

Guillermo Meza's picture
Guillermo Meza
Activity Score 171

Yes

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Audi Did this Sooo Much better in 2006 ...

http://youtu.be/KZPorSd246k

gonndo's picture
gonndo
Activity Score 1094

The execution, used and abused all over the past years, kind of kills the idea...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture
butoke
Activity Score 99

nice idea, retouching indeed could be better. though it looks cool for me.

vijayendrasinggh's picture
vijayendrasinggh
Activity Score 9

excellent....

joelapompe's picture
joelapompe
Activity Score 3833
bembridge's picture
bembridge
Activity Score 72

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

alausa's picture
alausa
Activity Score 1420
Nike Diesel's picture
Nike Diesel
Activity Score 13630

and etc...

kleenex's picture
kleenex
Activity Score 44681

nice, but not great.

adgoodie's picture
adgoodie
Activity Score 184

Even tho your idea has been done, I don't think the line works. Out of your mind implies crazy. And what you wanted to communicate was that everything looks fuQ#)(*$#ed up when you're under the influence. Not the same thing.

almasnazeer's picture
almasnazeer
Activity Score 157

I liked the Idea!

zyazyaveka's picture
zyazyaveka
Activity Score 153
jackcoooper's picture
jackcoooper
Activity Score 93

Echer art, I liked

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