TAC: Confusion, Overpass

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon

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16 comments

arvin's picture
arvin
341 pencils

good job.

vote4pedro's picture
vote4pedro
4601 pencils

bad photoshop/retouching. if they couldn't afford to shoot it right, they should have just paid an illustrator to do it in escher's style.

Guillermo Meza's picture
Guillermo Meza
171 pencils

Yes

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Audi Did this Sooo Much better in 2006 ...

http://youtu.be/KZPorSd246k

gonndo's picture
gonndo
1092 pencils

The execution, used and abused all over the past years, kind of kills the idea...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture
butoke
99 pencils

nice idea, retouching indeed could be better. though it looks cool for me.

vijayendrasinggh's picture
vijayendrasinggh
9 pencils

excellent....

bembridge's picture
bembridge
72 pencils

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

Nike Diesel's picture
Nike Diesel
13339 pencils

and etc...

kleenex's picture
kleenex
26231 pencils

nice, but not great.

adgoodie's picture
adgoodie
176 pencils

Even tho your idea has been done, I don't think the line works. Out of your mind implies crazy. And what you wanted to communicate was that everything looks fuQ#)(*$#ed up when you're under the influence. Not the same thing.

almasnazeer's picture
almasnazeer
157 pencils

I liked the Idea!

zyazyaveka's picture
zyazyaveka
120 pencils
jackcoooper's picture
jackcoooper
93 pencils

Echer art, I liked

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