Confusion, Overpass

Agency Network: 
May 2012

Print advertisment created by Grey, Australia for TAC, within the category: Public Interest, NGO.

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon

Comments (16)

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arvin's picture
Activity Score 341

good job.

vote4pedro's picture
Activity Score 4601

bad photoshop/retouching. if they couldn't afford to shoot it right, they should have just paid an illustrator to do it in escher's style.

Guillermo Meza's picture
Guillermo Meza
Activity Score 171


Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Audi Did this Sooo Much better in 2006 ...

gonndo's picture
Activity Score 1094

The execution, used and abused all over the past years, kind of kills the idea...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture
Activity Score 99

nice idea, retouching indeed could be better. though it looks cool for me.

vijayendrasinggh's picture
Activity Score 9


joelapompe's picture
Activity Score 3851
bembridge's picture
Activity Score 72

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant

alausa's picture
Activity Score 1420
Nike Diesel's picture
Nike Diesel
Activity Score 13630

and etc...

kleenex's picture
Activity Score 49606

nice, but not great.

adgoodie's picture
Activity Score 192

Even tho your idea has been done, I don't think the line works. Out of your mind implies crazy. And what you wanted to communicate was that everything looks fuQ#)(*$#ed up when you're under the influence. Not the same thing.

almasnazeer's picture
Activity Score 157

I liked the Idea!

zyazyaveka's picture
Activity Score 155
jackcoooper's picture
Activity Score 93

Echer art, I liked