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Confusion, Metropolitan

Agency: 
Published/Aired: 
May 2012
Description: 

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon

Comments (16)

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Highest Rated

Jpglue's picture
Jpglue
Activity Score 28

coolll

famma's picture
famma
Activity Score 162

drive high looks to be cool

mystery-gal's picture
mystery-gal
Activity Score 28

nice ad.......liked it a lot,,,,,,,!

Guillermo Meza's picture
Guillermo Meza
Activity Score 171

Its a good concept, need a better execution!

somecopywriter's picture
somecopywriter
Activity Score 1113

Good idea. Works for me.

amitparekh's picture
amitparekh
Activity Score 75

nice..

vijayendrasinggh's picture
vijayendrasinggh
Activity Score 9

Fantastic...

joelapompe's picture
joelapompe
Activity Score 3830
WeirdDog's picture
WeirdDog
Activity Score 209

@joelapompe
i don't find this ad a copycat. the ad that you show as on your link it says something totally different and the visual not really the same.
if so... then we should not use any car in a car ad because they used cars before.

cheers \m/

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I love the idea, but the execution is lame.

bembridge's picture
bembridge
Activity Score 72

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

manzoordesign's picture
manzoordesign
Activity Score 147

love the idea

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Leo_Star's picture
Leo_Star
Activity Score 20

coooool.... Say No to Drugs.... zzzzzzzzzzzzzzzeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

almasnazeer's picture
almasnazeer
Activity Score 157

This one in the campaign is great

phoonck's picture
phoonck
Activity Score 24

great work!
love the digital imaging.. the image eats into you and straightaway you know what message the ad is trying to convey..
your mind just doesnt work the same when you're on drugs and everything turns upside-down, inside-out and non-logical!

great work again! works for me!

AD-rian's picture
AD-rian
Activity Score 261

Nice twist.

Jpglue's picture
Jpglue
Activity Score 28

coolll

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