TAC: Confusion, Metropolitan

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon

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16 comments

famma's picture
famma
162 pencils

drive high looks to be cool

mystery-gal's picture
mystery-gal
28 pencils

nice ad.......liked it a lot,,,,,,,!

Guillermo Meza's picture
Guillermo Meza
171 pencils

Its a good concept, need a better execution!

somecopywriter's picture
somecopywriter
1100 pencils

Good idea. Works for me.

amitparekh's picture
amitparekh
75 pencils

nice..

vijayendrasinggh's picture
vijayendrasinggh
9 pencils

Fantastic...

WeirdDog's picture
WeirdDog
209 pencils

@joelapompe
i don't find this ad a copycat. the ad that you show as on your link it says something totally different and the visual not really the same.
if so... then we should not use any car in a car ad because they used cars before.

cheers \m/

thedesignaddict's picture
thedesignaddict
5374 pencils

I love the idea, but the execution is lame.

bembridge's picture
bembridge
72 pencils

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

manzoordesign's picture
manzoordesign
147 pencils

love the idea

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Leo_Star's picture
Leo_Star
20 pencils

coooool.... Say No to Drugs.... zzzzzzzzzzzzzzzeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

almasnazeer's picture
almasnazeer
157 pencils

This one in the campaign is great

phoonck's picture
phoonck
24 pencils

great work!
love the digital imaging.. the image eats into you and straightaway you know what message the ad is trying to convey..
your mind just doesnt work the same when you're on drugs and everything turns upside-down, inside-out and non-logical!

great work again! works for me!

AD-rian's picture
AD-rian
261 pencils

Nice twist.

Jpglue's picture
Jpglue
30 pencils

coolll

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