TAC: Confusion, Metropolitan

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon

Related videos by Shutterstock


famma's picture
162 pencils

drive high looks to be cool

mystery-gal's picture
28 pencils

nice ad.......liked it a lot,,,,,,,!

Guillermo Meza's picture
Guillermo Meza
171 pencils

Its a good concept, need a better execution!

somecopywriter's picture
1100 pencils

Good idea. Works for me.

amitparekh's picture
75 pencils


vijayendrasinggh's picture
9 pencils


WeirdDog's picture
209 pencils

i don't find this ad a copycat. the ad that you show as on your link it says something totally different and the visual not really the same.
if so... then we should not use any car in a car ad because they used cars before.

cheers \m/

thedesignaddict's picture
5374 pencils

I love the idea, but the execution is lame.

bembridge's picture
72 pencils

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

manzoordesign's picture
147 pencils

love the idea

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Leo_Star's picture
20 pencils

coooool.... Say No to Drugs.... zzzzzzzzzzzzzzzeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

almasnazeer's picture
157 pencils

This one in the campaign is great

phoonck's picture
24 pencils

great work!
love the digital imaging.. the image eats into you and straightaway you know what message the ad is trying to convey..
your mind just doesnt work the same when you're on drugs and everything turns upside-down, inside-out and non-logical!

great work again! works for me!

AD-rian's picture
261 pencils

Nice twist.

Jpglue's picture
30 pencils


Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments