TAC: Avoid

Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Creative Director / Copywriter: Nigel Dawson
Art Director: Pete Becker

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16 comments

Guest's picture
Guest

Beautiful art direction. Amazing headlines. Best campaign I've ever seen.

Guest's picture
Guest

in the land of blind - the one_eyed man is king

federo's picture
federo
781 pencils

or you are a sarcastig "guest" or you are one of these guys

WeirdDog's picture
WeirdDog
209 pencils

I like this comment. I'd prefer to don't make a comment for the ad.

Guest's picture
Guest

3 minutes for concepting. 8 minutes for writing. 5 minutes for art direction. What did Pete, Nigel and Ant do AFTER 9:16am that day?

slowrider's picture
slowrider
648 pencils

smoking dope - for headlines ... "if you write on drugs, you`re out of your mind"

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

This is the worst ad ever. Took me right back to the 80's

Guest's picture
Guest

you know how every once in a while you see a campaign that makes you feel jealous and want to work harder in your craft. this is not one of those campaigns.

Guest's picture
Guest

'Avoid high street'. Pure genius, your titanium lion is in the mail.

ivan's picture
ivan

So far, it's lowest voted ad on the site.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Wow... how eloquent..telling us something we didn't already know...I suppose it's meant to be one of those 'simple yet hard-hitting' ones...

sirvan's picture
sirvan
29870 pencils

Art Director?

+++

"I love some things, and don't love some other things."

maranca82's picture
maranca82
421 pencils

Can I give it zero stars?

Guest's picture
Guest

Your mum is an ad campaign.

Guest's picture
Guest

Pun pun pun pun. (Hummed to the tune of Beethoven's 9th)

Guest's picture
Guest

I think maybe people need some background on these ads, they are used in Australia in conjuction with sock tactic television advertising. The television ads are incredibly realistic, and never fail to drive home the message about dangerous driving. Driving in Australia you will often see these signs on the highway, every time I see a new one I end up laughing about them with my friends. Goal one achieved - get people talking. Although we always have a giggle, every time without fail we end up talking about the TV ad and how it affected us, the scare the crap out of you. There is always a surprise and you actually jump - it is like watching a suspense movie. Goal two achieved - well and truly get the message across.

I guess what I am trying to say is that the TAC's advertising is about being blunt - that's why the ads look like this, and I don't think they should change them at all. With a message as powerful as this, I don't need or want anything flashy or new or overdone, I just want (and sometimes need) to be shown what can happen in the blink of an eye. I can't tell you how they have affected my driving habits.

Although it is completely aimed at Australian society and if you are from somwhere else some of it might be lost on you as your culture is surely different in at least some ways, I suggest you look up the TV ads if you doubt the effectiveness.

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