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30 comments

like.a.boy's picture
like.a.boy
227 pencils

somehow I really like this campaign... i keep looking at it...

ccsman04's picture
ccsman04
165 pencils

I too enjoy these. Very "El Lissitzky" in a Vodka sort of way.

ambidextrous's picture
ambidextrous
44 pencils

i like both
illustration
&
concept

Punch's picture
Punch
614 pencils

Asi esssss... no hay nada nuevo qué decir acerca de esta bebida. Lo que si resalto es la dirección de arte. BUENISIMO.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Bianconiglio's picture
Bianconiglio
406 pencils

Punch, hai rotto il cazzo. Scrivi in inglese.

(Bianconiglio is looking for some freelance work)

Bianconiglio's picture
Bianconiglio
406 pencils

Yes, very nice work in concept and illustration.

Well done!

(Bianconiglio is looking for some freelance work)

FPO's picture
FPO
58 pencils

I enjoy these.
This may be my favorite of the set. It seems to tie back to the product a bit nicer.

tjb1970's picture
tjb1970
488 pencils

interesting to look at but i don't have a clue what these are trying to say.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Me neither. I find it odd that people are enjoying this so much, which leads me to believe that most comments on here are from a strictly design point of view, and not necessarily an overall advertising point of view.

FPO's picture
FPO
58 pencils

This one in particular gave me the message "You know you shouldn't, but you want to anyway," a sentiment that lends itself well to shooting vodka.

I think they pulled away from this thought with the others. Some read more like "You want it just like how you want sex," or even "Alcohol = kinky party," to the general consumer... which does a lot less.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yeah, did somebody say the word concept? Because I'm pretty sure I didn't see one.

These do nothing for me at all. Cold and boring.

Bianconiglio's picture
Bianconiglio
406 pencils

There is something thirsty inside you. Ok, drink and forget it. Or... dirink and enjoy it.

When you talk about alcool you have to put attention at the tone of voice. Do you remember the beautifull Smirnof campaign whith the image distortion trought the bottlle? Tell me... what was the concept?

(Bianconiglio is looking for some freelance work)

hang-the-dj's picture
hang-the-dj
1262 pencils

Um, don't remember it, probably because there was no concept.

Found some work yet?

Spanky's picture
Spanky
4898 pencils

the matches are men. the matchbox is a woman. they're hitting on her. and getting burned (shot down). aside from that, the overall idea is that you're thirsty and horny. and i suppose if you were to be drunk (or if the girl were anyway), you'd have a better chance of getting laid.

having worked on liquor accounts, every douchbag client wants to see tits and ass. so this is a great way of showing that without being sleazy.

• ω •'s picture
• ω •
243 pencils

i think they r just trying to link the whole kinky thingy with the product name. The word 'thirsty' just seems to fuddles pple..:|

AlphaHawk's picture
AlphaHawk
84 pencils

I don't get it. These are nonsensical in a bad way. My only advice is to lay of the bong whle working.

Dick Huges's picture
Dick Huges
939 pencils

i like these too...

What the Hell's picture
What the Hell
114 pencils

Nice illustration > Concept is a mystery >>

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

its great,

postman's picture
postman
951 pencils

Self-depreciating! Good! (Or am I wrong?)

bright rhino's picture
bright rhino
118 pencils

No concept. The creatives obviously found some art that they really liked, and decided to try and put a client to it. The illustrations are nice, I'd like to have them framed on my wall, but there just isn't an idea here.

Yokel's picture
Yokel
604 pencils

How rude. :)

Bianconiglio's picture
Bianconiglio
406 pencils

For the people who think there is no concept.

Please, tell me: what was the concept of the Smirnof campaign whith the image distortion trought the bottlle?

Have you ever worked whit alcool products? I think no.
Alcool is like a drug. You must talk "in the fog".

(Bianconiglio is looking for some freelance work)

Rog's picture
Rog
6094 pencils

"Alcohol is like a drug?!"
"You must talk in the fog?!"
Seriously, is that an Italian brief on alcoholic products, Bianco?
Please, tell us what you think THIS concept is, B.
Beacuse all it is visually saying to me is 'Halucinate on Vodoo Vodka'.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

Ditto that.

Come on Mr B, put down your crack-pipe for a minute and enlighten us all.

Bianconiglio's picture
Bianconiglio
406 pencils

I am not good in English (no one speak english in Italy). But I try to write my way of thinking.
I hope you will understand the meaning between my mistakes.

"To write in the fog": I mean that you can't say
Drink and forget.
Or
drink and make love and have fun.

You must tell the same things whithout really saying.

Suka
(Bianconiglio is looking for some freelance work)

hang-the-dj's picture
hang-the-dj
1262 pencils

I love anyone that 'writes what they are thinking' and I appreciate that it's not your 1st language, but I'm still a bit confused.

I have worked on alcohol before so I think I see what you mean about what you can (or can't) 'promise' with the product.

What I don't understand is what these ads are trying to say, I can't find the 'concept'.

ambidextrous's picture
ambidextrous
44 pencils

i agree

AlphaHawk's picture
AlphaHawk
84 pencils

Are you kidding Bianconiglio? Those Smirnoff ads had a concept. It was a branding piece that said if you drink Smirnoff you're the wild one, the mysterious one, the desired one. These say nothing, no product benefit or some feeling that people can take away from these. Its pretty much illustrations with a tacked on logo.

Antony74's picture
Antony74
8 pencils

I like it. Consumers don't lose they time trying to make any marketing analysis before buy. Either they like it or not.

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