Advertisement

Comments (20)

Log in or register to post comments

Highest Rated

Boxey's picture
Boxey
Activity Score 8881

If it had nothing but juice in it, it still wouldn't be very heavy.

Disco Munky's picture
Disco Munky
Activity Score 3890

I like the idea. Not sure about execution, but that's probably just a "taste" issue.

7/10

puns make the world a better place.... even when they suck.

"I don't know Butchie instead"

Doin' it for the points

ramosraf's picture
ramosraf
Activity Score 115

Pois é, as laranjas espanholas são tão ácidas que fazem buracos no estómaco, é um bocado isso.

Spanish oranges make holes in stomac....that' the ideia.

Paruku RabidLeroy's picture
Paruku RabidLeroy
Activity Score 112

Maybe it's about the juiciness of the oranges. In this case it's... it'ss lots of juice.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

juice is slang for steroids or if you say "that guys juiced" it could mean that he is just really big and strong. i dunno if that's where they were going with this but its a possibility

Paruku RabidLeroy's picture
Paruku RabidLeroy
Activity Score 112

O.O
That... that's a lot of juice...
Man I never knew juice can be heavy.

bknowlden's picture
bknowlden
Activity Score 3647

I think the art direction is really nice in these, but I can't believe they have been as recognized as they have. Weren't these is Archive a months or two ago?

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160

Seems a little obvious.

pieter's picture
pieter
Activity Score 216

this has been done .. a lot

FPO's picture
FPO
Activity Score 58

glad someone said it.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

i agree, it seems like a first thought idea , i think its time to take that concept a little further

Spanky's picture
Spanky
Activity Score 4899

my old agency did the exact same thing for "really big pizza" 3 or 4 years ago. same executions.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I guess that's why it's now your "old" agency... ;D

Spanky's picture
Spanky
Activity Score 4899

i believe they used the words, "pack your shit, you formulaic hack" as they proceeded to escort me from the building :-)

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"...c'mon, yeah your magnetic key card, too!"

Beatboxer's picture
Beatboxer
Activity Score 1517

Seen. Way too much.

Bauducco's picture
Bauducco
Activity Score 297

This ad is not saying "drink its juice and you´ll get rock heavy", c´mon. You have to connect both the image and the text to get the message, you can´t just look and think "oh, i´d never buy this kind of orange, i think i couldn´t even lift it up".

It´s a simple and well executed idea that works well.

addyhoch10's picture
addyhoch10
Activity Score 2592

simple and clear. "loaded with juice".
maybe there could have been a spain reference since the ad says "spanish oranges" and "foods from spain".
the pattern on the floor looks terrible and distracting.
or is it maybe the reference to spain?

tantrik_indian's picture
tantrik_indian
Activity Score 953

It's like the orange had been deliberately placed at the edge of the table for the shoot. And therefore contrived. There is nothing else on the table.
~~be cool eh!~~

~~this paranoid survived!~~

sam4grafix's picture
sam4grafix
Activity Score 94

execution is dirty n idea is old!

ITS ALL BEEN DONE!

Boxey's picture
Boxey
Activity Score 8881

If it had nothing but juice in it, it still wouldn't be very heavy.

Advertisement