June 2011

Print advertisment created by Y&R, Argentina for Tabcin, within the category: Pharmaceutical.

The discomfort is not only yours.

Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: M. Mercado
Creative Directors: D. Tuya, D. Rial, M. Goldberg, D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser’s Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno

Comments (13)

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Highest Rated

aliasZEKE's picture
Activity Score 24


Reality Check's picture
Reality Check
Activity Score 2539

The arbitrary arrangement of the patchwork-squares distracts you from the campaign's message.

pez's picture
Activity Score 1804

The arbitrary arrangement of the patchwork-squares IS the campaign's message. It's avoiding you of seeing the photo behind. That's what happend when people cough during this kind of events like concerts, conferences, or tennis matches. I like it.

niniasufle's picture
Activity Score 407


AdBuzzer's picture
Activity Score 1174

I'm not sure if the insight here is working. When you're sick you think about yourself and not the comfort of others. It's just the way it is and I don't think this campaign can do much about it.

sirvan's picture
Activity Score 29860

Not as good as they think it is.


"I love some things, and don't love some other things."

atb2005's picture
Activity Score 13557

One of the ugliest campaigns I've ever seen, and I don't like to use the word ugly. The layout is totally unappealing, annoyingly repetitive, and decidedly amateurish, as if it was made by the agency's interns.

gpernarella's picture
Activity Score 48

it's the most revolutionary add i have ever seen! i loveit!

it was disturbing and very awfull at the beginning, but then you understand that it's suposed to be that way... as a disturbing person (the same person) caughing in a awkward moment!

...sorry for mi english!

bhuvneshwar.chd's picture
Activity Score 989


creative art direction.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
Activity Score 3935

Idea is fine but execution sucks big big time.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MidasTouch's picture
Activity Score 1024

The concept is fine,
but the exection is not appealing enough.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Hammad S's picture
Hammad S
Activity Score 484

It's good but I'd say to make the text more's hard to see "cough medicine" with all those boxes. It's distracting, okay, but don't make it so much that no one can tell what it's about...

camie's picture
Activity Score 14

The first time i saw i was hard to catch. The second one, i love it.

aliasZEKE's picture
Activity Score 24