Agency Network: 
June 2011

Print advertisment created by Y&R, Argentina for Tabcin, within the category: Pharmaceutical.

The discomfort is not only yours.

Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: M. Mercado
Creative Directors: D. Tuya, D. Rial, M. Goldberg, D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser’s Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno

Comments (4)

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SF's picture
Activity Score 126

i dont get it. pple coughing while a concert is going on?

Reality Check's picture
Reality Check
Activity Score 2539

@ SF,

The tagline, "The discomfort is not only yours," communicates that it's not only the person coughing who suffers, but the people who are distracted by the noise the coughing makes.

gpernarella's picture
Activity Score 48

it's the most revolutionary add i have ever seen! i loveit!

it was disturbing and very awfull at the beginning, but then you understand that it's suposed to be that way... as a disturbing person (the same person) caughing in a awkward moment!

...sorry for mi english!

bhuvneshwar.chd's picture
Activity Score 989

another way to deliver
good art direction.

"If you are irritated by every rub, how will you be polished?"
— Rumi