Tabasco: Pizza

Dangerously hot.

Advertising School: Award School, Australia
Creative: Ben Rudlin
Photographer: Darren McDonald

March 2010


muraliduggineni's picture
104 pencils

hmmmm...symbol for a radiation WMD or nuclear weapon

murali duggineni

maranca82's picture
422 pencils

But Tabasco isn't dangerously hot. Maybe if it were for a different hot sauce brand.

sirvan's picture
29860 pencils

Totally agree. Which is the problem with most Tabasco ads, even the ones that have won awards. They all focus on the heat, when Tabasco's real strength is it's taste. I'm a pretty big hot sauce guy, and although there are better vinegar sauces out there, Tabasco takes a lot of pride in how they make it. The ingredients, etc. It's a very cared-for product. But it takes a lot of talent to turn a true story like that into an award.


"I love some things, and don't love some other things."

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

hadrianapolis's picture
733 pencils

Forced too much to fit the idea and product. There is no correlation between hotness of pizza and danger (radioactive icon). It may be even understood as "the pizza includes carcinogen additives?"

Eugens's picture
2624 pencils

It's pretty good. You'll never sell it to a client, though, they'll have comments like those before me. But it's good regardless.

CrackerJackWorks's picture
18100 pencils

not bad for award school, but I can't believe they gave you a tabasco brief.

Phil Lestino's picture
Phil Lestino
1684 pencils

I kinda like this....and I think a lot of the comments are unnessecarily picky....for student work it's good.
True when he get's out in the big bad world the client will be picky...but until then relax

xcreativity's picture
2374 pencils

ahahah... nice metaphor, but which client will actually have his brand associated with nuclear weapons?! good effort tho!

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bad astronaut's picture
bad astronaut
544 pencils

The same client who agreed to have a mosquito blow up after drinking the blood of a guy who puts Tabasco on his pizza.

mayankbarolia's picture
144 pencils

yummy.. nice..

Prime83's picture
497 pencils

I do not think radiation sign means the same as the symbol of hot surfaces. Nice try anyway.

alejulimaty's picture
842 pencils

Schools should stop giving tabasco briefs as well as lego briefs, axe briefs, wonderbra briefs and condom briefs. Those kind of ads don`t look good on a trainee portfolio

Sven Gali's picture
Sven Gali
845 pencils

The reason why this ad doesn't work is the symbol used is for NUCLEAR WASTE more than radoiactive hot--not nuclear hot but radioactive waste. They missed the mark on this one.

bad astronaut's picture
bad astronaut
544 pencils

There are hot sauces and buffalo wings that refer to themselves as being they didn't really miss the mark.

silvi's picture
4172 pencils

I want to eat a pizza!

micheline's picture
46 pencils

disgusting in all senses

: l

Dev Kumar's picture
Dev Kumar
834 pencils

Ha...crazy piece of imagination.

hufflepoff's picture
430 pencils

Yeah, it works...but radiation...mmm. Not sure about that association

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