Tabasco: Pasta

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008

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22 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

alka-seltzer anyone?

cherrydarling's picture
cherrydarling
28 pencils

chupa chups anyone?

primo_susto's picture
primo_susto
440 pencils

my "diarrhea this morning" anyone?

lchiesi's picture
lchiesi
130 pencils

jajaja, cabrón jajajajaja

brain123's picture
brain123
830 pencils

Enough with the exploiting food!

LeeHarvey's picture
LeeHarvey
3045 pencils

Yeah, ban the Talibasco!

annwhy's picture
annwhy
8 pencils

)))

salamandos's picture
salamandos
1947 pencils

what the hell

ivanshowfine's picture
ivanshowfine
131 pencils

hmmm me parece bueno siend o la direccion de arte un desatre, por eso llevar el beneficio de picante pasando de fuego ahra a xplosion me alcanza a linquear...... buen outstanding, pesimo arte

askon's picture
askon
433 pencils

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

AD1014's picture
AD1014
307 pencils

so, does every agency in the world have a piece of the tabasco business? sure seems so.

pierrelastname's picture
pierrelastname
2869 pencils

exploting the resource....

you_are_a_dick's picture
you_are_a_dick
24 pencils

I like the way the logo is presented. I like how they masked the bottle and kept the contour of the label.

David Hasselblad's picture
David Hasselblad
120 pencils

Yeah the logo is nicely done. The ad's not bad but I've seen this exploding food waaaaay too many times already.

Ice Lenny's picture
Ice Lenny
40 pencils

Ruuuuun! Tsunamiiiii! I fear for my stomach.

Rattatat's picture
Rattatat
48 pencils

I like the packshot.

drunk dave's picture
drunk dave
1066 pencils

Very nice, such a change when we see the normal Tabasco shit. And the message is clear, visually beautiful and f'ing rocks. Hot sruff.

NatalieM's picture
NatalieM
1687 pencils

Explosive flavor and heat. I get it. I'm glad you left it to the image and didn't use "explosive" in any copy.

Whitefang's picture
Whitefang
509 pencils

Doesn't do anything for me, nice shot though

adslim9's picture
adslim9
4 pencils

Tabasco is not explosive at all, its pretty sweet by my standards

redlightman's picture
redlightman
32 pencils

Nice picture nice photo

Guest commenter's picture
Guest commenter

Beautiful art direction on all 3 executions, sure the idea is average but the crafting makes up for it. Well done.

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