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Published/Aired: 
January 2012
Description: 
Advertising Agency: House Comunicação, Brasília, Brazil
Art Director: Paulo Ribas
Copywriter: Maurício Oliveira
Photographers: Diego Bresani, Lucas Malta, Estúdio Califórnia

Comments (10)

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Highest Rated

torontose's picture
torontose
Activity Score 393

no

Tom Megginson's picture
Tom Megginson
Activity Score 548

Oversell. Tabasco just isn't that hot.

Hadrons's picture
Hadrons
Activity Score 6017

Their hair is a bit frosted. not pleasant look...
and it does look like smoke rather than steam.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tom Megginson's picture
Tom Megginson
Activity Score 548

It's supposed to be smoke from a "burning" mouth, with a reference to cigarette smoke. I still don't buy it.

Hadrons's picture
Hadrons
Activity Score 6017

well, it doesn't look like her mouth was on fire... and yes I'm with you on this one.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5138

The mullet is back. On women this time.

I really like the logo treatment (--couldn't leave that off the third ad, could we?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sameressawi's picture
sameressawi
Activity Score 12

fail... the idea is nice
but Hadrons is right she looks like she's smoking
1- smoke from hes nose
2- smoke from hes mouth
3- i would choose smoke from her ear's

himynameisdarren's picture
himynameisdarren
Activity Score 6

This is the weakest one out of the three but still decent. Maybe this one should be a picture of her covering her mouth, eyes wide looking straight at the lens, and the steam blowing out her ears?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i don't like this one

Mayi92's picture
Mayi92
Activity Score 143

There is too much photoshoop in this campain, but it's still good!

torontose's picture
torontose
Activity Score 393

no

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