Tabasco Garlic+Pepper: Guy, 2

Advertising Agency: House Comunicação, Brasília, Brazil
Art Director: Paulo Ribas
Copywriter: Maurício Oliveira
Photographers: Diego Bresani, Lucas Malta, Estúdio Califórnia
Published: January 2012

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10 comments

Hadrons's picture
Hadrons
5743 pencils

He has braces. FYI. :-)

And his nose had a real Photoshop job.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thatcliffguy's picture
thatcliffguy
37 pencils

Let's review what Tobasco is NOT:

1. HOT

2. Good by ITSELF.

A better route would be selling flavor enhancing attributes.

Name any brand of buffalo sauce – they are doing it right.

They continue to consume market share and shelf-space.

LOVE the logo treatment though!

twitter.com/thatcliffguy

Billoughsby's picture
Billoughsby
5091 pencils

Reviewing the tobasco:

1. Nicely burnished Asian pimento table condiment undercurrent.

2. Heat honest; not vinegary.

Thanks for playing!

P.S. His teeth must have been crooked for at least twenty-some years.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vote4pedro's picture
vote4pedro
4601 pencils

Very first thought.

sirvan's picture
sirvan
29870 pencils

thisthis

+++

"I love some things, and don't love some other things."

georgiho's picture
georgiho
2 pencils

muy Interesante

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice idea

rohdyl's picture
rohdyl
66 pencils

Warner Bros/Nick/Cartoon Network would like their "steam/smoke coming out of the ears' of every cartoon character" idea back.
I agree with most comments here: Tabasco isn't hot, it's a flavour. Awesome logo treatment.

kleenex's picture
kleenex
27828 pencils

not fully working for me and smoke rings is a 100% no-no for this company.

torontose's picture
torontose
393 pencils

nice

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